Article Pitching Product Launch Small Business 
ImPRessions - Crenshaw Communications
JANUARY 26, 2016
With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.
Contently - Strategy
DECEMBER 29, 2022
Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post.
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