Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. ET, to discuss change and social media. How is networking on social media different from networking “in real life”?

Community 150

Community Social Media Media Education 150

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. when a backlink is present in an article. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Cision

AUGUST 7, 2015

With so much information available to the public with just the click of a mouse, how do media professionals maintain their authority over the news? Social media has transformed the way journalists work, share their stories and interact with PR professionals and the public. Social media is a necessary evil.

Social Media 120

Social Media Journalism Media Study 120

NewsWhip

SEPTEMBER 26, 2019

It is only September and there have already been over 132 million engagements to articles focused on climate change this year, blowing previous entire years’ totals out of the water. 2019 has had more articles (270k) written about climate change and climate-related initiatives than any previous year. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Over half of journalists described fake news as undermining their area of journalism.

Journalism 309

Journalism Study Social Media Resources 309

Sword and the Script

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Sword and the Script Media can help with B2B marketing, PR and social media. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ”

B2B 155

B2B Study Marketing Education 155

Flack's Revenge

NOVEMBER 12, 2015

This latest in our PR in Asia series was contributed by guest blogger Eiffy Luo , a multimedia story teller who discovered her passion for business and journalism through work at TheStreet.com , Reuters and the New York Times. How do e-commerce sellers use social media for “Singles’ Day”?

Social Media 120

Social Media Media Apparel Retail 120

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Photo courtesy of Pexels.

Social Media 52

Social Media Brand Branding Customer Service 52

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . You need to plan ahead, keep the dollars aside and carefully research the most credible media partner. .

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 127

Twitter Survey Journalism Social Media 127

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.”

Journalism 52

Journalism Media Financial Local 52

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession.

Ethics 187

Ethics Study Public Affairs Training 187

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Lauri Pehar Borsh

JANUARY 31, 2014

Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. As we all know by now, a vast majority of today’s professionals are active on a multitude of social media networks — for personal and, with increasing frequency, business purposes.

Social Media 83

Social Media Media Journalism Reputation 83

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. Preparation: Know your Risks, Plan your Responses 1.

Brand 147

Brand Branding Crisis Exercises 147

Flack's Revenge

JANUARY 15, 2020

What really set me off was an article in BuzzFeed decrying a “ new breed of PR firm that spreads lies and disinformation.” Then, it was social media that was forcing a reckoning for the profession, thrusting PR on a public stage and challenging us to find continued relevance. The problem is bigger than PR and even journalism.

Journalism 156

Journalism Ethics Customer Service Report 156

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 95

Strategy Publicity Media Video 95

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Generic articles (advice for buyers/sellers, best upgrades, etc.) And read more articles at [link]. Learn More at www.3StepstoPRSuccess.com.

Real Estate 223

Real Estate Local Pitching Media 223

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 19, 2023

Press releases, abstracts and pitches – in that order “The content journalists are most likely to use media releases (59%),” according to Burrelles. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).”

B2B 105

B2B Survey Pitching Software 105

PRSay

DECEMBER 14, 2021

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. A recent Time article recounts, “The word ‘metaverse’ is often traced to Neal Stephenson’s 1992 dystopic, cyberpunk novel Snow Crash…”. VR has been a concept of imagination since Morton L.

Real Estate 157

Real Estate Journalism Construction Newspapers 157

Cision

DECEMBER 7, 2015

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

Social Media 120

Social Media Reddit Media Twitter 120

Shift Communications

JULY 24, 2015

They are typically used in research, whether it is for journalism, police investigations, or that research paper you had to write sophomore year of college. So how does this apply to social media? Simple: nowadays, social media is a necessary part of building a brand and an online audience. Angie Goldman.

Social Media 60

Social Media Media Journalism Survey 60

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case. What about articles and resources?

Social Media 69

Social Media Media Resources Education 69

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Identify Who is Responsible for Listening and When.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. communications for Bayer Corporation, explains more in this Forbes article outlining internal communications best practices.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. This is done by reviewing the reporter’s background, beat, recent articles, any previous conversations you have had, and the tone of conversations to date.

Report 310

Report Interviews Pitching Course 310

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. I read your article about bitcoin. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Communications Conversations

JULY 24, 2018

The Washington Post, Wall Street Journal, D allas Morning News , Los Angeles Times , Chicago Tribune , Boston Globe , Houston Chronicle , Seattle Times , San Francisco Chronicle , Minneapolis Star-Tribune , and Miami Herald all have paywalls (and those are just the ones I could find with a few simple searches). Agree/disagree?

Social Media 68

Social Media Media Employee Newspapers 68

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. It’s true of both earned media strategy and owned media, from podcast and video series’ guest placements to social media video posts.

Strategy 103

Strategy Media Journalism Banking 103

Waxing UnLyrical

JANUARY 24, 2012

While perusing my Facebook stream the other day, I came across this article on Business Insider. Its title alone (What PR People Really Think Of Journalists) told me the article was link bait. An article like the one linked above doesn’t put journalists in place. PR vs. Journalism: Why Rivalry Hurts Both.

Journalism 93

Journalism Newspapers Pitching Groups 93