Bianchi Biz Blog

NOVEMBER 9, 2020

In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” . “The Great Recession sent the U.S.

Media Relations 127

Media Relations Media Newspapers Radio 127

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. The channels you choose depend on your target audience’s preferences and where they will most likely consume information. When crafting content for healthcare public relations, it is crucial to consider the audience.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Bianchi Biz Blog

FEBRUARY 20, 2023

But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. What elements or characteristics do you look for in a story, and why? If it’s something that makes me curious, excited or dubious then I know it’s likely a good story.

Automotive 85

Automotive Meeting Media Mobile 85

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve I like being able to help people with my work, as well as inform them. Not really!

Meeting 83

Meeting Report Automotive Media 83

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

The Hoyt Organization

JANUARY 17, 2024

Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

Education 52

Education Publicity Radio Newspapers 52

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. They admitted that it intended to shock, but never to offend any consumers. For more interesting articles from us on Crisis Management PR check out these posts: The top 11 crises of 2020.

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Crisis Crisis Management Instagram Social Media 146

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Related articles: . And a big benefit for journalists is working with PR folks for presumably easy access to story ideas and sources. .

Media Relations 52

Media Relations Publicity Sports Media 52

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Related Articles by Dan: Hovercraft to SF?

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Meeting Media Print Enterprise 98

PR Fuel

OCTOBER 26, 2021

” No matter how great your products or services are, you need a way to inform consumers about them. Consumers are more likely to patronize your company if they see you as knowledgable, honest, and dependable. You don’t want to be stuck with trying to reach consumers via one distribution channel. Still not sure?

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Writing Consumer Small Business Reputation 103

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 After receiving the package, many media commented they could easily build articles and stories around the content.

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Agency Newspapers Interviews Radio 100

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

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Publicity Social Media Measurement Television 167

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

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Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

It’s still extremely important for any B2B or consumer content marketing program. Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. The private newspapers are affiliated with certain groups, so they are pro certain things. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

Presspage

JULY 18, 2017

Is your audience mostly consuming content quickly and on their mobile devices, or do they prefer to read long form content on paper while enjoying a relaxed morning coffee? To make sure your content will not be consumed, ignore all information you might be able to gather on the audience's preferences.

How To 90

How To Guidelines Writing Consumer 90

Cision

MARCH 31, 2016

I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on. I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Presspage

AUGUST 22, 2017

Trends that are worth mentioning are: [LINK ARTICLE “Trends in PR”]. Audiences are more in control of what content they consume and which channels and formats are being used to consume this content. They can choose how, when and where to consume which content. PR teams can’t stay behind.

Trends 79

Trends Measurement Television Consumer 79

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Sword and the Script

SEPTEMBER 7, 2021

The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. Estimating PR software pricing. Many PR tech vendors make it difficult to find pricing information. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Print circulation drops again.

Software 89

Software Print Tools SEO 89

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. He handed me a faxed copy of the article—not an original. Back in ’09, faxing an article was equivalent to today’s social sharing. He replied that he hasn’t read a newspaper in years.

Newspapers 73

Newspapers Print Radio Local 73

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Bad Pitch Blog

SEPTEMBER 18, 2011

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” As professionals, our job is to teach the media and the consumer (once we get to them) about a differentiator they are not aware of. She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Communications Conversations

SEPTEMBER 10, 2019

In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). And, those people are still highly connected to MSM outlets like the ones mentioned above (they’re largely the primary consumers!). I want to be in the Wall Street Journal. I want to be on The Today Show!

How To 79

How To Media YouTube Twitter 79

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. I’ve also found reference to an article written by Mabel Flannel and Sally Woodward on “This Business of Women” published in the October 1955 issue of the Public Relations Journal.

Publicity 40

Publicity How To Newspapers Radio 40

Polaris

AUGUST 28, 2014

But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. As part of our PR advice, we recommended he give the story a wider audience by turning his speech into a newspaper article. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Action PR

SEPTEMBER 11, 2019

Coverage isn’t just limited to national newspapers (although those do tend to be the favourites). Notably for lifestyle and consumer press, doing softer articles with product, service and / or event round ups is a good way to give audiences options across a variety of brands. Align a Brand in Classic Round Ups.

How To 40

How To Exercises Newspapers Study 40

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. brilliant?—?that’s that’s great. Or even just making people feel good about who they work for?

Retail 168

Retail Internal International Twitter 168

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with.

Radio 40

Radio Newspapers Advertising Advertising 40

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Consumer Technology. To reach these media points and their audiences, it’s not enough to be authentic.

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Radio Media Newspapers Technology 68