Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Related articles: . And a big benefit for journalists is working with PR folks for presumably easy access to story ideas and sources. .

Media Relations 52

Media Relations Publicity Sports Media 52

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

Storytelling 163

Storytelling Media Nonprofit Government 163

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 After receiving the package, many media commented they could easily build articles and stories around the content.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 150

Employee Print Writing Survey 150

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. He handed me a faxed copy of the article—not an original. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like.

Ethics 89

Ethics Journalism Radio Television 89

Communications Conversations

NOVEMBER 17, 2016

I mean, how many articles have you read this year with “Millennial” in the title? Because these kids communicate and consume media much differently than the generations before them. Gen Z is not reading newspapers or magazines or listening to the radio. What do we know about these kids? What am I talking about?

Communications 60

Communications Mobile Radio YouTube 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. His work mainly focuses on uncovering key consumer insights through primary research and social listening, that are used to drive, shape, and validate sharp integrated communications strategies.

Consumer 78

Consumer Measurement Local Data 78

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Beyond PR

JUNE 8, 2016

In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Kavitha noted to up-and-coming journalists that interning at a print job is critical. You just have to start with print,” she said.

Media Relations 40

Media Relations Media Journalism Print 40

Buzzstream

FEBRUARY 27, 2024

The idea is to ensure that the most pertinent information is communicated within the first paragraph, so even if a person only reads the beginning of an article, they have a clear grasp of the story. later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press).

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Journalists produce 10+ articles per week. based Onclusive and Business Wire , which analyzed 15,000 press releases and concluded, “…the best days to put out news releases to generate coverage articles are Tuesdays and Fridays.”.

Survey 178

Survey Marketing B2B Study 178

PRSay

SEPTEMBER 9, 2016

*This article was provided by YouGov , a PRSA partner. Boomers are struggling with the realization that the media content they are consuming is no longer all about them. 58% of American Boomers feel that they are poorly represented in the media and 60% don’t recognize themselves in the ads they are consuming. Millennials.

Newspapers 60

Newspapers Print Sports Consumer 60

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Shift Communications

DECEMBER 1, 2016

This Business Insider article was a matter of that. Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Journalistics

MARCH 2, 2013

You should be able to walk into your first job interview with any (or all) of the following: Sample articles you wrote (bonus points if you had them published) – the best examples from my perspective are newspaper articles (online or print) and magazine articles (again, bonus points if you have both consumer and business examples) A variety of writing (..)

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

JULY 2, 2015

This article will examine perspectives on these two issues and what role they will play in today’s digital news space. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. Previously, articles posted on Facebook were hyperlinked back to the original site.

Journalism 120

Journalism Facebook Social Media Consumer 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The print edition went monthly in 2013, and bi-monthly in 2016. Publicists and agencies focused solely on the media exaggerate the issue.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. The same is true in print. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60