Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • The power of sensory traits to affect consumer choice. • While mom and grandma are likely to peruse these guides in the newspaper or a favourite magazine, men are not.

Agency 100

Agency Newspapers Interviews Radio 100

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Related Articles by Dan: Hovercraft to SF? Oh, where to start?

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Meeting Media Print Enterprise 98

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. I’ve written everything from daily news reports, to feature-length articles, to opinion and editorial pieces, to product reviews, to interviews and profiles and so on.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way.

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Pitching Radio Newspapers Print 150

Bianchi Biz Blog

JULY 10, 2023

I try to focus on stories and angles that are aimed directly at ordinary consumers (or car enthusiasts.) I’ve been in this business almost 20 years now, and worked for my college, high school and junior high newspapers before that. (I’ve I like being able to help people with my work, as well as inform them. Not really!

Meeting 84

Meeting Report Automotive Media 84

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

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Storytelling Media Nonprofit Government 163

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. The private newspapers are affiliated with certain groups, so they are pro certain things. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? It’s a tricky one.

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Ethics Radio Sports Facebook 83

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. They admitted that it intended to shock, but never to offend any consumers. LoveIsland Matt Hancock memes that are circulating are literally making my night! ???? pic.twitter.com/p31jK5wIYK.

Crisis 62

Crisis Instagram Social Media Facebook 62

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot. This lesson took some time to drive home.]

Advertising 108

Advertising Advertising Newspapers Education 108

Maxim Behar

JANUARY 11, 2024

For example, I've read articles that when Elon Musk opens a factory in Texas, he puts his desk in the middle of the hall where all the machines are. And that's why when I get up in the morning, I make coffee and with it, I always read an article that was written yesterday about the Public Relations business. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Mora Communications

OCTOBER 9, 2017

Most consumers are savvy enough to know that ads and commercials are paid and therefore controlled media and is that really the way most patients find their psychotherapists? Patients generally search the web and many times look to news programs and articles of experts discussing the topics they are most concerned with.

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Radio Newspapers Advertising Advertising 40

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I had a real hard time with that because as a consumer what I saw was what it looked like. As I pointed out in the article itself, muckraking is not a term that’s new. Listen to the full interview, with bonus content, here

Ethics 89

Ethics Journalism Radio Television 89

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Of course, you’ll want every article to score a 10 out of 10. Benchmark KBI. It’s not perfect.

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Measurement Advertising Advertising eBook 100

MaccaPR

AUGUST 26, 2015

By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

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Corporate Examples Storytelling Brand 48

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. The question is does the real world of the mass consumers care about RB re-appointment?

Newspapers 60

Newspapers Print Instagram Twitter 60

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Journalistics

APRIL 17, 2013

Brands are working diligently to open up lines of communication between the brand and the consumers in ways we haven’t seen before – and they’re doing it with clever brand stories and content that resonates with consumers on a personal level. That might be interesting to somebody that reads the article you post. Think Local.

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Brand Branding Media Local 52

Buzzstream

FEBRUARY 27, 2024

The idea is to ensure that the most pertinent information is communicated within the first paragraph, so even if a person only reads the beginning of an article, they have a clear grasp of the story. later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press).

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Pitching Writing Film How To 83

Waxing UnLyrical

OCTOBER 14, 2010

Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. Or “Turn your articles into downloadable reports/ebooks.&# Image: jim crossley via Flickr, CC 2.0 Sorry, I won’t be telling you in this post.

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Blogging Twitter Creativity Facebook 71

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I thought this recent WaPo article was interesting. I thought this recent WaPo article was interesting. Also, while the distrust in the news media is an entirely different article, I don’t think journalists can simply say it’s other people’s fault for the distrust.

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Media Journalism Report Video 112

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. You keep offering useful information in articles or videos.

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Publicity Small Business Advertising Advertising 66

Shift Communications

DECEMBER 1, 2016

This Business Insider article was a matter of that. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Once our client was on her radar, we followed up diligently, offering numerous hooks, and ultimately secured an interview around their most strategic topic. .

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Strategy Print Insurance Insurance 60

Journalistics

MARCH 2, 2013

Writing proficiency will be the difference between you getting a second interview and a rejection letter. For example, if you’re using Pinterest images on a blog and driving traffic back and forth in some unique way, this would impress most interviewers. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Beyond PR

MAY 12, 2016

Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Think about newspaper articles that direct readers to “continue story on page 53.” Everyone (including your client) responds to visual content better.

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Agency Real Estate Film Video 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

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Marketing Content Marketing Pinterest LinkedIn 48

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

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Data Media Analytics Energy 78

Cision

JULY 2, 2015

This article will examine perspectives on these two issues and what role they will play in today’s digital news space. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. And if so, to what end? The Growth of Social Media as a News Source. Conclusion.

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Journalism Facebook Social Media Consumer 120

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website.

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Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Re-write white papers as long form contributed articles. Review webinars for pitch ideas, contributed articles or guest posts.

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Content Marketing Publicity Marketing Television 60

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless.

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Content Marketing Marketing Advertising Advertising 48