5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. The result?

Brand 74

Brand Branding Instagram Fashion 74

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. If you’re thinking about PR for your brand or product, the first thing you need to ask yourself is what you want to achieve.

Print 112

Print Trends Agency Brand 112

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 189

Communications Journalism Advertising Advertising 189

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 96

Strategy Publicity Media Video 96

MaccaPR

OCTOBER 29, 2019

But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. Or is it just the brand – Walgreens? It’s a Data Driven World. Data isn’t new. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. What does it mean for customers of either brand? Muck Rack adds print monitoring through LexisNexis.

Software 154

Software Tools Print Technology 154

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism. Hence, the introduction of brand journalism. New Era, New Responsibilities.

Brand 60

Brand Branding Journalism Product Launch 60

Mindful Marketing

SEPTEMBER 13, 2023

Even as she credits brands like Barbie and American Girl for making dolls that “give beautiful nods” to individuals who have prosthetic devices, use wheelchairs, and have diverse skin tones, she laments that companies in the toy industry have done relatively little to represent blindness. .”

Company 98

Company Consumer Radio Employee 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

SEPTEMBER 7, 2021

The article obviously favorable to Prowly – but the list does look like a reasonable benchmark for starting prices. This continues the growth of our customer intelligence capabilities, to offer brands further insights into all aspects of the customer buying journey,” wrote Talkwalker CEO Tod Nielsen in a post on LinkedIn Pulse.

Software 89

Software Print Tools SEO 89

PR Fuel

NOVEMBER 20, 2020

Read on to learn the 7 most important factors of developing a PR campaign that will boost your brand and carry your company into the future. For example, are you hoping to boost sales or are you trying to build brand recognition and trust? If you’re hoping to build brand recognition and trust, what avenues will you take to do so?

Radio 65

Radio Print Writing Consumer 65

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

Mindful Marketing

SEPTEMBER 19, 2020

Two years ago I wrote about Starbuck’s innovative efforts to serve deaf consumers through a specially-designed store in Washington, D.C. Its mission is to make a life-sustaining service safely available to a group of consumers who are consistently underserved. Its ‘product features’ back up its brand promise.

Corporate 103

Corporate Consumer Employee Print 103

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. YES, it might be easier … but it’s not more effective for your brand. And it’s not just us saying that.

Automotive 77

Automotive Media Report Print 77

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. In this article on the Hustle, a journalist actually breaks it down for you.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JUNE 2, 2017

Her background ranges from executing consumer and press launch events to media trips and appearances with celebrity spokespeople. Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. Do you know what your unique selling point is?

Travel 243

Travel Agency Social Media Print 243

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Moreover, articles are being formatted to better accommodate the small screen size of phones. Jeremy is also a nationally syndicated journalist and writes for Huffington Post.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Video is a great way to grab the attention of your audience.

Video 62

Video Strategy SEO Engineering 62

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . How can they overcome them?

Television 120

Television Travel Tourism Pitching 120

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Related articles: . I discovered that my sports press contacts were helpful in introducing me to other media at their news outlets.

Media Relations 52

Media Relations Publicity Sports Media 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. I’ve included links to all these sources at the end of this article. You’d be welcome to join us if you’re interested in exploring the future of practice.

Crisis 151

Crisis Government Energy Community 151

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? At its heart, it’s a conversation between your brand and its audience (or potential audience). Just like your brand’s story, these conversations and messages need to be authentic and genuine. Social media posts.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

NewsWhip

FEBRUARY 19, 2021

Brand reputation, intellectual property, and contractual rights comprise the three most valuable intangibles in company valuations today – and intangibles comprise the vast majority of value in large corporations. . Ads where the brand hero drives off into the sunset. . No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. 2017 PR Takeaways. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Polaris

NOVEMBER 17, 2015

And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. The power of sensory traits to affect consumer choice. • 1 Dig Deep to Find the Story. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

PR in High Definition

DECEMBER 13, 2017

Great, you’ve just spotted an interesting article you actually want to read, but of course you’re just about to run into a meeting. If we do want to devote some quality time to a piece of news or an article, we can’t, and frankly it puts us in a bad mood. Worse, you have may have done damage to your brand. Sound familiar?

Print 48

Print Consumer Conference Video 48

Victorious PR

FEBRUARY 6, 2023

They are the go-between between an organization and their targeted audience or consumers. They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion. One of the best things about PR firms is their media connections.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” million in November of 2021. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival. Then on Just 5,000.

Advertising 62

Advertising Advertising Print Study 62

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. One way to help build a strong brand is through strategic press relations resulting in earned media coverage. Different tactics like branded content and executive speaking opportunities might complement it.

Reputation 156

Reputation Brand Branding Media 156

ReimaginePR

MAY 9, 2016

That’s why I’ve decided to spend time discussing the concept of why you can’t fake authenticity in today’s article. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. In today’s crowded marketplace, consumers just don’t have time for inauthenticity.

Writing 120

Writing Storytelling Brand Branding 120