Mindful Marketing

JUNE 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Love, exciting and new. Offering entertainment that people enjoy is a good thing, but are new marketing strategies for monetizing love courting immorality?

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Film Apparel Television Viral 97

Mindful Marketing

SEPTEMBER 25, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Tom Brady is one of few professional athletes who transcend their field. Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel.

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Apparel Comparison Sports Training 76

Mindful Marketing

OCTOBER 19, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Bobby hastily opens his Happy Meal box, tossing the chicken nuggets and fries aside to find the special toy tucked inside. Thompson is the director of digital marketing in the Joseph M.

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Apparel Sports Construction Resources 103

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level.

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Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing I few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

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Apparel Fashion Training Construction 73

Mindful Marketing

JANUARY 1, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing A few weeks ago, I walked into Lowe’s with an old piece of wood to have its dark green and ivory paints color matched. ” “Apparel was responsible for some 2.1

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Apparel Fashion Training Construction 65

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

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Content Marketing Creativity Apparel Marketing 62

Mindful Marketing

APRIL 23, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Fans of The Office know that whenever Michael Scott attended another person’s party, wedding, or baby’s baptism, he would inevitably steal the spotlight, making the event about him.

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Apparel Corporate Social Media Print 78

5W PR

MARCH 21, 2022

Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. The goal of the Metaverse is to build communities, which means that brands can’t go into the space with a specific marketing or sales agenda.

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Brand Branding Apparel Fashion 88

Sword and the Script

NOVEMBER 11, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML] – an occasional Saturday roundup of three vetted links grouped around a theme and offered for your consideration. This week we challenging three marketing assumptions. 1) Marketing assumption: more leads are better. Who doesn’t want more leads?

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Study Marketing B2B Apparel 65

Agility PR Solutions

APRIL 19, 2019

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey.

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Fashion Consumer Apparel Groups 60

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been.

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Brand Branding Viral Apparel 78

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

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Apparel Financial Community Employee 152

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. But, what I want to talk about today is the PR/marketing results–so far. And, most of that coverage was neutral to positive, according to Apex Marketing Group. 1,300 percent.

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Apparel Sports YouTube Course 144

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

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Apparel Construction Agency Interviews 160

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Location -> (Country, state, region or designated market area).

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Social Media How To Insurance Insurance 233

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. It’s become a favorite tactic of some apparel brands. PR crisis communications marketing outrage PR crisis'

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Company Apparel Airlines Crisis Communications 110

Communications Conversations

APRIL 24, 2017

Read between the lines: This was a huge marketing play, pure and simple. Why spend millions in marketing ad buy dollars when your target audience will market it for you? I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). As rare as… a unicorn.

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Instagram Trends Company Apparel 100

Deirdre Breakenridge

DECEMBER 15, 2014

Seeing a need for ugly Christmas sweaters, I used my background in internet marketing to confirm there was also an online demand for Christmas sweaters and that’s when Tipsy Elves was started. When you first launched, how were you using PR and marketing to promote your website?

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Interviews Apparel Social Media Engineering 257

Communications Conversations

SEPTEMBER 1, 2020

But, from a marketing and communications perspective, you should remember and acknowledge him in a singular way in 2020: As the single-best example of the power of content curation on the web today. He could be promoting whatever it is he wants to promote (apparel, new startup he’s invested in, etc.),

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Examples Apparel Brand Branding 78

The Stalwart Blog

JUNE 23, 2016

Brands such as Nike — who has strong endorsement ties to Cavaliers players, such as LeBron James, Kyrie Irving and Kevin Love — went all out in its marketing efforts with it’s “Believe” campaign.

Apparel 74

Apparel Television Fashion Sports 74

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand! A fun campaign that received great coverage across a lot of national titles – big win for ASOS!

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Fashion Apparel Instagram Social Media 62

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. Next, marketers should deliver a “key message” of their products, catch consumers’ interests, and propose appropriate marketing strategies on social media platforms.

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Social Media Media Apparel Retail 120

PR 20/20

JUNE 4, 2020

consumers find marketing personalization very or somewhat appealing. Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. So, for example, the homepage for a company that sells outdoor apparel might feature different CTAs and copy for women versus men.

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How To Marketing Apparel Web 40

PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. I began my career at Sony PlayStation, when the company was not even a year old.

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How To Apparel Tourism Interviews 197

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. One-for-one giving has gained popularity among brands who are looking to give back.

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Company Apparel Nonprofit Consumer 88

Mindful Marketing

SEPTEMBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Remember the excitement of your first time wearing a new jacket or pair of shoes? Did you wonder how the original owner felt when they wore them?

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Fashion Retail Survey Apparel 76

Mindful Marketing

FEBRUARY 7, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ and 10 p.m.,

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YouTube Apparel Television Film 67

Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel.

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Creativity Communications Brand Branding 73

PR Fuel

DECEMBER 25, 2020

This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.” ” Define your product or service. Then, put that front-and-center with your company or organization name.

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Writing Company How To Apparel 83

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing. Those people are wrong.

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Brand Branding Publicity Consumer 109

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. The world of social media changes quickly. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

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Social Media Trends Apparel Media 60

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Tell the Story.

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Publicity Apparel B2C Fashion 60

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him. I grew up in West Monroe, Louisiana.

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Ethics Data Crisis Apparel 81

Shift Communications

JANUARY 22, 2018

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. Vice President, Marketing Technology. For example, Kenneth Cole’s inappropriate social media posts were a flaw of character, but fundamentally do not change the customer experience with the product itself. Christopher S.

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Crisis Communications Crisis Reputation Communications 98

Shift Communications

SEPTEMBER 17, 2015

For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends. While I don’t know what the “next big thing” will be, I believe PR and marketing will continue to become inseparably intertwined in the years ahead.

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Agency Apparel Pitching Creativity 60

David PR Group

OCTOBER 12, 2016

On July 4, 2014, American Apparel posted an image on its Tumblr account that someone thought was fireworks but was in reality a stylized image of the space shuttle Challenger explosion from 1986. Often, the lack of a social media policy is to blame. It was a huge and offensive embarrassment. –John.

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