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Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

Brands such as Nike — who has strong endorsement ties to Cavaliers players, such as LeBron James, Kyrie Irving and Kevin Love — went all out in its marketing efforts with it’s “Believe” campaign.

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How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Movies and television. Organic Reach (or, how well can I reach my current followers/fans?).

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it? Marketers shift their stance on targeted ads.

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How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.” Local television stations, newspapers, and magazines, are always looking for content to share with their readers.

Writing 70
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Should the FCC Have Thrown a Flag?

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ million U.S. and 10 p.m., and 10 p.m.,

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