ImPRessions - Crenshaw Communications

MAY 29, 2018

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone.

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Apparel Construction Agency Interviews 160

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s become a favorite tactic of some apparel brands. Ready for it?

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Company Apparel Airlines Crisis Communications 109

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Up until now, it has not been very easy to advertise on the Snapchat platform.

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Social Media How To Insurance Insurance 233

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing.

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Brand Branding Publicity Consumer 109

Mindful Marketing

FEBRUARY 7, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence The latest Super Bowl was another big game mired in controversy. As armchair apologists argue, mindful marketers aim to analyze the action from each angle, hoping to make ‘the right call.’ and 10 p.m.,

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YouTube Apparel Television Film 67

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. Safe to say, that by the end of 2016, most, if not all major brands will feature some kind of buy button within their social advertising campaigns. The world of social media changes quickly.

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Social Media Trends Apparel Media 60

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.”

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Writing Company How To Apparel 64

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. ” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. Thinking about that incident leads me to this question: for marketers, is targeted advertising even worth it?

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Advertising Advertising Privacy Apparel 118