5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

Communications Conversations

APRIL 24, 2017

Read between the lines: This was a huge marketing play, pure and simple. Why spend millions in marketing ad buy dollars when your target audience will market it for you? I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). As rare as… a unicorn.

Instagram 100

Instagram Trends Company Apparel 100

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. All while supporting the local artisans who make the jewelry. One-for-one giving has gained popularity among brands who are looking to give back.

Company 88

Company Apparel Nonprofit Consumer 88

Shift Communications

OCTOBER 12, 2016

When putting together a comprehensive PR and marketing plan, it’s important to remember that companies are like snowflakes — each has differing backgrounds, leadership, goals and approaches. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all. Tell the Story. Measuring if it Matters.

Publicity 60

Publicity Apparel B2C Fashion 60

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I did data communications for our local, state and national reporting. I also worked very closely with the president, who was very data-driven at that time, and the Office of Marketing Communications to create talking points for him.

Ethics 80

Ethics Data Crisis Apparel 80

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

Agency 60

Agency Apparel Pitching Creativity 60