Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Technology has largely enabled this.” Will every PR professional be versed in everything from domain authority to SEO?” Data and technology don’t have to be scary. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Now the new way of doing SEO has its benefits for both the end user and for Google, but it also changes how you should look at your SEO data, what you shouldn’t do with SEO anymore and how often you should check on various pieces of data.

SEO 60

SEO Engineering Google Data 60

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 105

Media SEO Analytics Analysis 105

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. Vice President, Marketing Technology. As with all things marketing, it depends on your goals. Here’s how. On Friday afternoon, we set up two public posts. Christopher S.

SEO 60

SEO Facebook Employee Web 60

Landis PR

FEBRUARY 5, 2024

Unleashing the Power: The Advantages of AI in PR The advantages of using AI in PR are manifold: Enhanced Targeting: AI-driven analytics provide deep insights into audience behavior and preferences. Implementing AI in PR requires: Skilled Personnel: Teams knowledgeable in AI and data analytics. Required Resources.

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 64

SEO Tools Engineering Web 64

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More strategic questions arise due to changes in technology.

Communications 120

Communications Crisis Internal International 120

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. It gets better results and improves customer experience. Altimeter ). Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Stay on top of the latest trends: It is critical for a digital practitioner to be aware of the latest technologies, features and platforms. This will prepare you for a real situation.

Case Study 224

Case Study Trends Instagram Social Media 224

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Tools Creativity 62

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

The Resolution Blog

SEPTEMBER 8, 2015

SEO-led PR is your future. Your SEO-led PR campaign would address how your audiences ‘browse back’ in a more relaxed mode while engaging with online content or in ‘browse forward’ mode when searching for specific goals or about to make a purchase. And if you don’t seize the opportunity, others will!

SEO 120

SEO Google Engineering Data 120

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Analytics is now at 62% and SEO at 41%. New Skills for PR. But the new skills are creeping up the list.

Industry 113

Industry Measurement SEO Corporate 113

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

AUGUST 23, 2017

For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Dominance of TikTok SEO. TikTok SEO involves optimizing videos to rank higher in search results, making your content more discoverable when users search for specific keywords in the TikTok search bar.

Social Media 86

Social Media Media Mobile SEO 86

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Analytics is now at 62% and SEO at 41%. New Skills for PR. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Analytics is now at 62% and SEO at 41%. New Skills for PR. But the new skills are creeping up the list.

Industry 100

Industry Measurement SEO Corporate 100

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Seo by the Sea. That’s why Cision has compiled a list of the top 100 sites for marketers.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

PR and SEO are joined. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

Trends 124

Trends SEO Leadership Print 124

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Brand Branding Marketing 177

PR Fuel

JUNE 11, 2020

This enhances your SEO or search engine optimization. For example, if you have created an innovative software product to help businesses in the tech industry, you may want to distribute your news to media which covers technology. Track Your Analytics. Analytics will show if they were right or not. The data does not lie.

How To 98

How To Newspapers Analytics SEO 98

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.) Check out the chart below.

Measurement 140

Measurement Tools Analytics Data 140

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. How do you gain access to analytics?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

SEPTEMBER 26, 2018

It’s important to remain agile and in a position to shift your investment as technology changes. SEO analysis and management Google Keyword Planner (free), Google Search Console [free], and Google Trends (free), Answerthepublic (free), Majestic (Lite, $52/month) or Moz Pro ($99/month) 6. Review your tool stack on a quarterly basis.

Tools 117

Tools How To Google Analytics 117

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116