Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More strategic questions arise due to changes in technology.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. But my expectations have been raised.

Software 135

Software Pitching Analysis Community 135

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 86

Publicity Survey Enterprise Pitching 86

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%.

Industry 113

Industry Measurement SEO Corporate 113

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 98

How To Newspapers Analytics SEO 98

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. The traditional skills are still in demand – writing, communication and strategy. Analytics is now at 62% and SEO at 41%.

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 116

Radio Instagram Analytics Mobile 116

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI and related technologies can vastly simplify your blogging efforts. AI could even write part of that next blog post for you. The platform uses a linguistics analytics engine to read and analyze content. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Critical Mention

APRIL 5, 2019

Even more disappointing, when you check Google Analytics for that week you’re running the campaign your bounce rate is through the roof. And companies that blog have a whopping 434 percent more indexed pages than businesses without blogs, leading to better SEO. SCHEDULE A DEMO.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Waxing UnLyrical

JUNE 12, 2018

Technology drives our communications, and that’s only going to increase, again and again, and again. You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords. Guest Post by Amanda DiSilvestro.

Mobile 65

Mobile SEO Small Business Analytics 65

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 52

How To Newspapers Analytics SEO 52

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. How do you gain access to analytics?

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

Cision

SEPTEMBER 16, 2015

At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. It can also hurt your SEO rankings. “If Ian says you should “spend more time promoting your content than writing it.”.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Critical Mention

FEBRUARY 22, 2019

Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

JULY 18, 2018

Marketing firms and departments have been doing this for a long time, realizing that analytics is an integral part of the communications world–it’s time for PR to take a similar approach. This is why SEO is vital to any organization. Using SEO for earned media coverage. This concept can seem overwhelming.

Data 60

Data SEO Engineering Strategy 60

Critical Mention

FEBRUARY 5, 2019

Being able to identify and respond to trending topics significantly increases your traffic, engagements and SEO. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Trends 61

Trends Viral Analysis Crisis 61

Stephen Waddington

JANUARY 27, 2019

Community based learning and the application of technology in learning were strong themes. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It uses sales analytics as insight to launch own brands. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 101

Engineering Writing Mobile SEO 101

Critical Mention

JANUARY 8, 2019

But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. Given that Google is responsible for 94 percent of organic traffic according to Web Presence Solutions, companies are constantly aiming to boost their SEO rankings. Create quality website content. Until next time! Jacob Dilllon.

Strategy 72

Strategy Pitching Measurement LinkedIn 72

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 94

Technology Software Resources Pitching 94

Shift Communications

OCTOBER 11, 2016

Because Google devalued press release distribution sites a few years ago, press releases are untrusted and therefore don’t pass along any SEO authority. 200 to $1,200 is a lot of money to spend on a piece of content that gets shared by us, doesn’t engage the audience, and offers no SEO value. Vice President, Marketing Technology.

SEO 60

SEO Google Social Media Agency 60

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them.

Study 140

Study Media Relations Media Measurement 140

Shift Communications

DECEMBER 11, 2015

There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Moving forward using “data” will not be enough, just as writing a few tweets and blog posts didn’t mean implementing real strategies back in the early days of social. What’s that mean for practitioners?

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology. Finally, we were ready to write!

Web 60

Web Internal International Storytelling 60

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007.

Interviews 35

Interviews Writing Blogging Social Media 35

Critical Mention

MARCH 15, 2019

She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences. Focusing on posts that had a high engagement rate on a desktop but not on mobile, you can optimize your content strategy to make those posts more mobile-friendly going forward. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. Bryan: Yeah. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Understanding SEO.

Digital PR 168

Digital PR SEO Storytelling Instagram 168