Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Media Software Analytics 397

Prowly

NOVEMBER 21, 2017

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

Analytics 149

Analytics Google Measurement Data 149

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Chosen Well.

Analytics 92

Analytics Software Data System 92

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened? Suppose you’re trying to formulate a 2015 SEO strategy. What caused those events?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Press releases for SEO is a strategy to raise your visibility and traffic. Read on nine things that you have to keep in mind when writing press releases for SEO. A press release for SEO can act as your advertisement for sales or giveaways.

SEO 52

SEO Engineering Analytics Writing 52

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Best practices for using specific content distribution channels.

Measurement 356

Measurement SEO Web Social Media 356

Shift Communications

JULY 17, 2015

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. How to improve it … the changing algorithms … the importance of mobile … much like the majority of the marketing and analytics world, things are always shifting. Stay tuned.

SEO 60

SEO Analytics Mobile Guidelines 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Data 170

Ronn Torossian

SEPTEMBER 9, 2019

Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […]. The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Consumer 150

Consumer Marketing SEO Analytics 150

Shift Communications

SEPTEMBER 25, 2015

This series walks through the components of an SEO audit. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. The post Conducting an SEO Audit Pt.

SEO 60

SEO eBook Analytics Google 60

Shift Communications

AUGUST 21, 2015

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. Either way, you’ve decided that you want to step up your SEO game and discover where holes can be plugged and improvements can be made. The post Conducting an SEO Audit Pt.

SEO 60

SEO Mobile Google Analytics 60

Inbound PR

JULY 30, 2019

An audit is a diagnostic analysis of your website’s health, specifically in the content and SEO aspects. There are many steps involved in a website audit, but all it takes is a bit an analytical mind, and a bit of time on your hands.

SEO 50

SEO Analysis Google Analytics 50

Solo PR Pro

FEBRUARY 6, 2024

Understanding Audience Behavior PR professionals can use advanced analytics tools to gain deep insights into their target audience's preferences and behaviors. Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends.

Data 52

Data Strategy Publicity Handbook 52

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. Now the new way of doing SEO has its benefits for both the end user and for Google, but it also changes how you should look at your SEO data, what you shouldn’t do with SEO anymore and how often you should check on various pieces of data.

SEO 60

SEO Engineering Google Data 60

Burrelles Fresh Ideas

APRIL 9, 2024

Analyzing the impact The analytical side of social media offers a treasure trove of data. Guest Contributor: Brandon Leibowitz is the founder of SEO Optimizers , a Digital Marketing Agency in Los Angeles, California. Keeping up with the latest social media dialogue about your brand or business is crucial in PR.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. SEO value: Since Google made press releases nofollow links, SEO impact is less likely. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Contently - Strategy

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. Contently’s Content Value Tracker Contently Analytics and Content Value Tracker Overview from Contently. Our analytics suite shows content’s full impact down to the dollar — and it all starts with our Content Value Tracker.

Analytics 78

Analytics Content Marketing Data SEO 78

Prohibition

NOVEMBER 7, 2023

What to Avoid: When reporting on social media performance using analytics, always make sure to check on the platform itself (in-app) too as sometimes it won’t give you the exact/correct stats. What to avoid: Be patient when trying to improve your SEO. It’s never easy! It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. The post Facebook Notes and the Lazappalinari Cocktail: An SEO Test appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

SEO 60

SEO Facebook Employee Web 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. Good will has value.

SEO 244

SEO Mobile Web Journalism 244

The Stalwart Blog

NOVEMBER 22, 2015

In other words, the mainstay of many SEO firms’ approach is quickly becoming irrelevant, obsolete and - most important - ineffective. SEO, like PR, is evolving to one that can longer rely up on spam-oriented, puff pieces that give audiences false hopes when they click through. So where does that leave us next year?

SEO 60

SEO Engineering Education Google 60

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. Critical Mention adds Google Analytics integration.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. Understand your target audience Before diving into content creation, it’s crucial to identify and understand your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

The Hoyt Organization

AUGUST 14, 2023

Some powerful tools that help professionals keep track of campaign success are Google Analytics and Google Search Console. In October 2020, Google announced the release of a new analytics platform, Google Analytics 4 (GA4), which replaced Universal Analytics on July 1, 2023.

Report 90

Report Publicity Analytics Google 90

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics B2B Measurement 204

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. And as we’re talking about digital communications, analytics will be almost essential. They are specialists. We’ll help you here.

How To 180

How To SEO eBook Measurement 180

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Podcast monitoring.

Technology 168

Technology Publicity Software Pitching 168

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR PR professionals still report mainly on traditional media coverage and only 38% report on analytics from influencer campaigns.”

Media Relations 99

Media Relations Report Industry SEO 99

Onclusive

DECEMBER 7, 2023

Use analytics, simple dashboards, and reports to showcase website and social media traffic gained from your PR efforts. Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Use analytics, simple dashboards, and reports to showcase website and social media traffic gained from your PR efforts. Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website.

Measurement 195

Measurement Analysis Reputation Data 195

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 70

Digital PR Construction Case Study SEO 70

PRSay

JUNE 20, 2019

Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? This might mean revamping old blog posts or looking up relevant keywords that can bolster your SEO footprint. With the right communications strategy, you can be sure that your content isn’t collecting dust.

SEO 146

SEO Content Marketing Video Strategy 146

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 70

Tools SEO Analysis Google 70