Onclusive

JUNE 9, 2021

Set your messaging, write the story. A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets Everyone expects PR pros to assist in writing content for the media.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

MAY 18, 2021

Fifty-three percent of journalists receive more than 50 pitches a week, and 28% receive more than 100 per week. Yet most journalists (69%) say only a quarter (or less) of the pitches they receive are relevant to their audiences.” Think about how much work that is: try writing a blog post every day – then add two more.

Study 167

Study Communications Survey Pitching 167

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. The results found 61% of journalists get 100 pitches a week or more.

Journalism 127

Journalism Media Relations Report Media 127

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement. The pitches I’ve received are all highly automated.

Software 133

Software Pitching Analysis Community 133

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Writing & Editing of Miscellaneous PR Assets. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 3) Words matter in analytics and insight.

Writing 62

Writing B2B Analytics Reputation 62

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind. Then, write a fresh release for that publication.

How To 104

How To Guidelines Writing Pitching 104

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today.

Technology 93

Technology Meeting Media Analytics 93

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159

Reddit Media Analytics Trends 159

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR.

Analytics 68

Analytics Report Technology Pitching 68

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. Predictive Analytics Predictive analytics is another opportunity for using AI in PR. This provides PR professionals with real-time insights.

Publicity 93

Publicity Ethics Analysis Data 93

Remote PR Jobs

SEPTEMBER 25, 2023

Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Difficult Search For media search, Cision has proved to be more frustrating. Enter TechNews.io

Web 100

Web Report Pitching Google 100

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Take a good, analytical look at your strengths, your weaknesses, the mistakes you’ve made, and the lessons you’ve learned.

Media 169

Media Pitching Agency Guidelines 169

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Critical Mention

MAY 12, 2021

Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Radio 174

Radio Sports Journalism Analytics 174

Sword and the Script

APRIL 6, 2021

Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

5W PR

MAY 31, 2023

That includes strong communication, writing, and interpersonal skills. In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work.

Publicity 88

Publicity How To Social Media Trends 88

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. To improve writing. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

DECEMBER 18, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. Pay Attention to Publish Dates.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

AUGUST 30, 2022

The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” AI-assisted pitches. “AI

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

MAY 26, 2017

I always loved to write. We are still plugged into who they are as professionals and make sure to touch base with them outside of pitching for clients. How does analytics drive PR strategy? To put it plainly, analytics produce tangible, measurable results. Have a love for writing — or at least like it.

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Analytics and ROI. Harder to pitch. Additional duties.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. Authentic Storytelling Project. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 119

Report Publicity Training Policies 119

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications. This is especially important because you must be able to demonstrate ROI to secure executive buy-in, which continues to be a challenge for PR pros.

Resources 195

Resources Technology Data Tools 195

PR Fuel

OCTOBER 14, 2022

It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign. Learn How to Write a Great Press Release. Writing a great, catchy, and informative press release is key to spreading the word about your business and the services you offer.

Small Business 99

Small Business Community Local Social Media 99

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To put it another way, predictions are equal parts analysis and aspiration. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. You can send these pitches to a list of reporters, or pitch 1:1. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

prTini

AUGUST 29, 2014

297 Flabby Words and Phrases That Rob Your Writing of All Its Power. Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch). 32 Web Writing Tips for Better Blogging and Social Media Posts. 5 Resources to Help You With Your Pitch. Cheers and happy reading! . 11 Ways to Avoid Burnout.

Resources 55

Resources Pitching Case Study Instagram 55

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78