Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics.

Radio 174

Radio Sports Journalism Analytics 174

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Industrial Internet of Things (IIoT) and data analytics stories roll across my desk often, and I think these may be the most important technologies available to manufacturers today.

Technology 95

Technology Meeting Media Analytics 95

Sword and the Script

APRIL 6, 2021

Critical Mention adds Google Analytics integration. Critical Mention rolled out integration for Google Analytics. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 158

Reddit Media Analytics Trends 158

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Take a good, analytical look at your strengths, your weaknesses, the mistakes you’ve made, and the lessons you’ve learned.

Media 171

Media Pitching Agency Guidelines 171

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 90

Journalism Software Sports Analysis 90

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Better Writing Blogs. A great example is this post on “engagement journalism.” Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Surely a machine can’t write as well as a human? Associated Press and other outlets. I know what you’re thinking.

Journalism 54

Journalism Software Sports Analysis 54

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Comment: Amen.

Survey 102

Survey Report Media B2B 102

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media Data B2B Pitching 100

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. Here are four tips to consider when researching and pitching journalists. Understanding different journalists’ interests will result in more pitches crafted to their unique needs. Understand their interests and attitudes.

Media 77

Media Pitching Resources Media Relations 77

Solo PR Pro

AUGUST 5, 2019

So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations. In a few years, PR robots may pitch media robots, but will they meet for lunch?”.

Technology 66

Technology Trends Survey Report 66

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Questions like, “Do I enjoy writing for Journalistics?” In doing the self-assessment, I asked myself a lot of questions.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Questions like, “Do I enjoy writing for Journalistics?” In doing the self-assessment, I asked myself a lot of questions.

Blogging 40

Blogging Analytics Google Writing 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Sword and the Script

DECEMBER 1, 2020

In software you’ve got to build something before anyone – customer or investor – is writing a check. Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”.

Pitching 85

Pitching Report Tools Software 85

Sword and the Script

MARCH 3, 2020

The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics,” according to the announcement. The unified analytics give us the ability to show how communications are driving our strategic initiatives, including our digital transformation.”.

Pitching 78

Pitching Instagram Survey Data 78

Beyond PR

SEPTEMBER 6, 2016

In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. For instance, earned media tactics like pitching and press release distribution are not only useful for major company announcements.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Building analytics to optimize those efforts will become as important as it is for earned media. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

Pitching 58

Pitching Media Journalism Data 58

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. He lives in Dallas with his wife, Rhonda, and has a strong track record in media communications, both “old” and “new,” with organizations such as Vonage and the Wall Street Journal Online. So what does this all mean for you? Thanks so much for stopping by WUL!

Social Media 73

Social Media Twitter Facebook Measurement 73

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.

Technology 12

Technology Software Company Marketing 12

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 15, 2019

1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. Fewer reporters are inundated with more pitches every year. It’s a very passive pitch that relies on relevancy and targeting. Give our services a try.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. The organization switched from Cision according to the write-up. Million and Eyes the U.S.

Software 122

Software Case Study Advertising Advertising 122