PRSay

APRIL 26, 2016

It’s time to cut the jokes about public relations professionals and math. Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. Brand journalism, which allows brands to discover and create their own news content, […].

Storytelling 60

Storytelling Journalism Analytics Measurement 60

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth?

Storytelling 73

Storytelling Data Communications Technology 73

Cision

DECEMBER 6, 2017

What do you think — will the term “public relations” accurately portray the work you do in five years? The vast majority of PR executives do not think so — nine out of ten say that the term “public relations” will not describe the work they will do in five years. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 25, 2019

Public Relations Society of America (PRSA) International Conference. Attendees can meet other communication and public relations colleagues along with over 150 industry experts from all career levels, sectors, work environments and industries during three days of practical insight and idea sharing. Dates: October 20-22, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Online Public Relations Thoughts. Advertising Age Online. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs. Seth’s Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

JANUARY 16, 2023

Below is a guide to Ready North's favorite blogs and publications. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Search + Analytics , we like…. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations . PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

FEBRUARY 12, 2020

It’s interesting to note how many articles each publication dedicated to their Oscars coverage, which contributed to their final engagement numbers. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis. Email Katherine via katherine.ellis@newswhip.com.

Film 78

Film Fashion Journalism Storytelling 78

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

JUNE 24, 2018

We are the brand police, protecting and serving and tuning into how the public is feeling and what they’re saying. When the public’s not happy, we’re going to be a lot busier. With everything in real-time, for example, look at how we’re using streaming video in our storytelling.

Storytelling 106

Storytelling Technology Course Privacy 106

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. That’s fantastic!” “We I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

NewsWhip

SEPTEMBER 11, 2019

Not only should company values and ideals be public and easy to find, but the onus is on brands to continually back up what they’re pushing to the public, otherwise they’ll be significantly more susceptible when crises inevitably hit. Which publications and authors wrote extensively about the crisis? million engagements.

Crisis 87

Crisis How To Crisis Management Analysis 87

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. If a PR agency claims that their connections will help get you in to USA Today, CNN and the Wall Street Journal , that’s great. By Seedepth. Measure results.

Measurement 62

Measurement LinkedIn Storytelling Meeting 62

Mindful Marketing

JUNE 15, 2015

The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. I think storytelling is most appealing and effective when you figure out the human/emotional element in the story.

Interviews 50

Interviews Marketing Financial Insurance 50

Solo PR Pro

JANUARY 7, 2019

Blockchain is defined as “a digital, public ledger that records online transactions. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Some of you may be thinking, “What is blockchain? And what does it have to do with PR? ”

Trends 45

Trends Google Crisis Management Data 45

PR Conversations

APRIL 10, 2018

Is it time for public relations practice to abandon its managerial dreams? But then this was still merely theorizing public relations, and my professors and peers (not to mention myself) would have largely wrinkled their noses at this insignificant, unsavoury practice. Too close to propaganda. Bad memories in the Fatherland.

Training 80

Training Measurement Technology Engineering 80

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. As you update your media lists, don’t just look at whether or not a contact is still at a publication.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. ” Yes, it is, and perhaps they didn’t. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Exercises 62

Exercises Measurement Enterprise Technology 62

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

MARCH 10, 2019

This year’s survey polled 223 communications and public relations (PR) professionals. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. This may be complementary product or service vendors, editors at niche publications, bloggers, or others.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MARCH 3, 2020

The company says the new code will allow it to address several public relations challenges. The central point of publishing allows targeting and re-targeting across the employee endpoints as well as unified insights and analytics,” according to the announcement. Give our services a try. Are we throwing this term around too loosely?

Pitching 78

Pitching Instagram Survey Data 78

Shift Communications

NOVEMBER 21, 2014

In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles , according to statisticians. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

MAY 22, 2018

Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. So, what marketing resources do you turn to on a daily basis?

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JANUARY 18, 2018

Today, 70 percent of marketers say they don’t have enough data and analytics (or else don’t know where to find them) to determine how their earned media programs impact financial and business results. Let’s stop considering the art of storytelling and the science of data as being mutually exclusive. Room to Grow.

Media 75

Media Advertising Advertising Measurement 75

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. By Christine Perkett. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50