The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 99

Publicity Ethics Analysis Data 99

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Public sector organisations and large businesses typically already had resilience plans in place that were well tested. These are all public relations problems where organisations need support. It's a must read for personal development.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170

B2B How To Instagram Reddit 170

PRSay

FEBRUARY 21, 2023

An early piece Melton wrote about a young soldier was rejected for publication. He later realized that he preferred public relations to journalism. Melton earned a master’s degree in public relations from Georgetown University. “I He goes out in the field with frontline infantrymen and tells their stories. That was my job.”

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 146

Storytelling Data B2C B2B 146

Cision

JUNE 30, 2017

It is the key driver to public perception and reputation for companies large and small — yet earned media is struggling in the ability to strategically execute at scale and measure all the above. The post Cision Goes Public: Ringing in the new age of Earned Media and Communications in the Cloud at the NYSE appeared first on Cision.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. This isn’t to be mistaken with the overall quality of the publication,” she adds. “We Data wants to be managed PR teams need data to feed AI, and data needs governance.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

Agility PR Solutions

OCTOBER 6, 2022

Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. So let’s find […].

Storytelling 110

Storytelling Analytics Writing Industry 110

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. As of 2014, public relations professionals filled roughly 240,000 jobs. occupations is around $36,000, which means public relations professionals earn 40% more than the median income. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. The heck with big data, analytics and science. The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Here’s the second half.

Storytelling 60

Storytelling Big Data Analytics Data 60

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. Personalization through AI and data analytics: In the digital age, personalization reigns supreme. It encompasses where and how travelers choose to stay during their journeys.

Travel 91

Travel Trends Tourism Transportation 91

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. Perfect the Art of Storytelling. Know Your Audience.

Brand 126

Brand Branding Storytelling Analytics 126

Ishmael's Corner

MAY 13, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Company 167

Company Communications Storytelling Facebook 167

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

PRSay

DECEMBER 30, 2022

This year’s most-viewed posts reflected current events, such as the ongoing challenges of senior executives expressing opinions on controversial or sensitive issues, and crucial areas of professional development, including always-popular topics like writing and storytelling. • The Top-8 Writing Tips for 2022 (January).

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. “Data is an imperative in our industry.

Storytelling 73

Storytelling Data Communications Technology 73

Onclusive

FEBRUARY 11, 2021

Understand How Different Publications Engage Different Audiences. Even the largest publications are not the ideal way for every startup to reach their desired audience. Remember that targeting the publications that influence a startup’s audience can also ultimately lead to higher-profile coverage.

How To 221

How To Media Training Storytelling Financial 221

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

FEBRUARY 18, 2020

As a Google Analytics certified agency, SHIFT regularly uses Google Analytics to track sales, referrals, backlinks and other goal conversions for clients. At the beginning of a partnership, SHIFT works with clients to pre-determine KPIs within Google Analytics for that program. WHAT’S MEASURABLE.

Measurement 107

Measurement How To Analytics Marketing 107

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

PRSay

APRIL 26, 2016

It’s time to cut the jokes about public relations professionals and math. Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. How can you make this happen?

Storytelling 60

Storytelling Journalism Analytics Measurement 60

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Cision

DECEMBER 6, 2017

What do you think — will the term “public relations” accurately portray the work you do in five years? The vast majority of PR executives do not think so — nine out of ten say that the term “public relations” will not describe the work they will do in five years. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Compelling storytelling : Craft engaging and authentic brand stories that resonate with the target audience and differentiate the retailer from its competitors.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Onclusive is the data science company for communication and public relations. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Onclusive is the data science company for communication and public relations. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

The Hoffman Agency

JULY 8, 2019

And I don’t see why we shouldn’t do the same in public relations. Now I spend hours studying the Google Analytics of our clients, because I discovered how helpful it is for writing great content — as in content that works. The post Pirates, Data and Storytelling appeared first on "What's HAppening" Blog.

Storytelling 28

Storytelling Data Travel Writing 28

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools. Assess engagement rates, reach, and sentiment among the audience.

Brand 78

Brand Branding How To Analytics 78

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? How important is multimedia storytelling (video, design and photography)? Where does coding and predictive analytics fit in? What do communicators need to know when it comes to AI?

Communications 208

Communications Analytics Social Media Media Training 208

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 75

Radio Television Media Local 75