Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Creativity Web Social Media Data 150

Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

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Storytelling Analytics Creativity Conference 30

Doctor Spin

NOVEMBER 17, 2023

I’m obsessively interested in how to create knowledge. I love to learn about how to learn. Understanding how knowledge is created makes it easier to understand the strengths and weaknesses of different types of reasoning. It thoroughly explains how knowledge can be approached, analysed, and interpreted. Deconstruction.

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How To eBook Analysis Analytics 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

NOVEMBER 22, 2017

For instance, if your marketing campaign is geared toward young adults, such analytics can help you find ambassadors with a few thousand followers who all meet that criteria. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

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How To Instagram Mobile Video 284

Buchanan PR

JANUARY 9, 2023

Analytics are your friend. Once the broader target audiences are identified, it can help to pull recent insights or analytics about your followers to understand their general demographics – age, gender, location, mobile vs. desktop user, etc. Want to learn more about how to make your social media presence work harder for you?

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Social Media How To Instagram Media 82

Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. The analytics and martech tools we have today are far superior to what was available 10 years ago. ideas and execute them?

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Creativity Technology Marketing Web 78

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. This can then be promoted on digital channels to circulate more mentions of your brand online.

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Digital PR Strategy How To Marketing 62

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

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Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Creativity Storytelling LinkedIn System 96

PRSay

MAY 29, 2019

You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. Use analytics to measure your success.

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Viral How To Advertising Advertising 149

Presspage

OCTOBER 24, 2023

54% of journalists in the UK still consider press releases as the most trusted source of information - but the sheer volume of press information means PR teams need to monitor how this narrative is received. Utilising social media listening tools and content analytics provides invaluable insights.

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Analytics Digital PR Storytelling Local 78

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Telling leaders a story of how social contributes to overarching goals – I had to do this to ask for budget for social campaigns.

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Social Media Media Analytics Data 174

Cision

DECEMBER 23, 2015

Be inviting, be creative and, most of all, be active. Want to learn how social analytics helped the 2012 Obama campaign? Images: Phil Roeder ( Creative Commons ). Just like your brand’s values, social media engagement needs to be promoted. Read the case study!

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Reddit Brand Branding How To 120

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services. The post How to Create a Content Contributor Guide appeared first on Cision. increase brand awareness.

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How To Guidelines Content Marketing Video 177

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . How do you get your content ranked in these coveted spots? In a recent Meritus Media survey, learning analytics and how to track results was the number two skill PR people wanted to learn.

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Digital PR Marketing Infographics Video 264

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report.

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Analytics Data Report Measurement 60

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. How will it break through the noise? To determine the right creative angle, ask yourself—why would my audiences care about this topic?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

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Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. They also know how to avoid overwhelming (or underwhelming) busy journalists.

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Media Nonprofit Pitching Analytics 97

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. What to Avoid: When reporting on social media performance using analytics, always make sure to check on the platform itself (in-app) too as sometimes it won’t give you the exact/correct stats.

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Content Marketing Tools Strategy Marketing 62

The Proactive Report

APRIL 15, 2023

Measurement and analytics: AI-powered tools can help PR practitioners measure the impact of their efforts. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns. AI will not take your job -.

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Social Media Measurement Tools Data 130

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. Also, you can include coupon codes specific to those readers, thus creating a way to track exactly how many sales were a result of the placement. The post How to Not Lose Momentum appeared first on Konnect Agency.

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How To Print Agency Social Media 80

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. The post How to Integrate Business Management Tools to Streamline Your PR Workflow first appeared on Burrelles.

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Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. How did my students respond to this? We had two group leaders who were able to come on site and help out with the creative execution of the event.

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Creativity Marketing Social Media Analytics 56

Prohibition

MARCH 10, 2023

Only by reviewing your recent posts can you be best informed on what your followers do and don’t want to see, strongly supporting you and your team when it comes to sitting down and mapping out content strategies and creative briefs for your video marketing. Conversely, aim to post during clear times of high traffic and engagement.

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Facebook Video How To Mobile 62

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Other Support.

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Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 24, 2016

Facebook knows how to finish the year with class. Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. How to Conduct Your Own Twitter Review.

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Twitter How To B2B Analytics 60

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Instead, it should only be used to supplement.

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Trends Data-Driven PR Analytics Survey 52

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

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Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Ignoring these analytics can lead to a lack of understanding regarding what works and what doesn’t, resulting in wasted resources and missed opportunities for improvement.

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Social Media Video Marketing Media 118

PR 20/20

MARCH 7, 2023

Google Analytics 4 Certification It’s impossible to succeed in the field of marketing without a deep understanding of data, and how to apply meaning to that data for actionable takeaways. But, most marketers are not data scientists, which is where Google Analytics 4 Certification comes in.

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Course Marketing Analytics Google 52

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Common choices are Google Analytics, marketing automation tools (e.g. Find your source of truth.

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Report How To Marketing Analytics 52

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. How to Work with your PR Team to Make the Most of News. So far in 2018, 101.9 million articles and 5.6

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How To Pitching Report Interviews 68

Stephen Waddington

DECEMBER 2, 2020

The greatest campaigns have come from blending that thinking with data to shape and deploy creative. You need your own take on how to approach client challenges, which the tech stack and tools you have enhance. Finally, whatever tech, tools and models you have there’s one free resource everyone should apply to their work: curiosity.

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