Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Telling leaders a story of how social contributes to overarching goals – I had to do this to ask for budget for social campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Allow the agency creative freedom. But a top PR professional knows how to build relationships with journalists — typically by demonstrating the value of the sources and stories we can access. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Use analytics to track the performance of your social and influencer campaigns. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Speaking Engagements Though in-person events have taken a backseat in recent days, we can expect them to return in force one day.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Authentic Storytelling Project. Want to boost your public relations acumen?

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Multimedia Development & Visual Storytelling. Owned Media & Content Strategy. Comment below to add onto our list.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Cision

DECEMBER 14, 2015

At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results. Gini went through the alphabet, starting with analytics and ending with zeitgeist, defining the most important elements for your content strategy.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. A-plus PR professionals feel empowered by PR data and analytics because they know insights can be drawn even if the results of a specific campaign aren’t so positive.

Measurement 136

Measurement Analytics Data Conference 136

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Brands and PR teams that know how to leverage affiliate networks will be a step ahead. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. PR instead uses creativity and analytics to tell a story that resonates with your audience. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Creativity Unbound. That’s why Cision has compiled a list of the top 100 sites for marketers. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. – Digital and visual storytelling. – Measurement & analytics. – Measurement & analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Cision

OCTOBER 16, 2017

You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

PR 20/20

AUGUST 20, 2019

In most cases, marketers are creative sorts. We are communicators and storytellers, strategists and promoters. The one we most commonly use is Google Analytics. With Google Analytics, you can set up custom alerts for any metric, which are then triggered based on the total value or percentage of an increase or decrease.

Report 40

Report Marketing Analytics Data 40

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Next, with a firm grasp on current performance, the team developed a Creative Brief. And Why You Should Now. Content and Optimization. Quality Assurance.

Web 60

Web Internal International Storytelling 60

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Hoffman Agency

AUGUST 19, 2021

I quickly learned that it would involve a lot of chemistry (not my forte) and learning how to get over an irrational fear of blood. From there, I started diving through other majors, most of them with a math and analytical bedrock. Safe to say, the odds were not in my favor.

Industry 36

Industry Comparison Technology Creativity 36

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. In other words, we are creatives, strategists, communicators, and storytellers. Common choices are Google Analytics, marketing automation tools (e.g. Find your source of truth.

Report 52

Report How To Marketing Analytics 52

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. For all your monitoring needs, request a demo to see how we can help. To connect with Katie, you can follow her on Twitter.

Tools 75

Tools System How To Software 75

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. However, remember that AI should not replace human-written content and creativity. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. With our Facebook ads now live, we monitored their performance in both Facebook Business Manager and Google Analytics to make sure everything was running smoothly.

Advertising 36

Advertising Advertising B2B Facebook 36

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. And then knows how to leverage this information to persuade you to purchase or act in a certain way.”

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. ” And that allows you to start thinking about what is the value of this content?

Advertising 131

Advertising Advertising Data Reputation 131

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. HubSpot was clearly onto something.

B2B 130

B2B Trends Video Course 130

NewsWhip

JULY 29, 2021

Over the years we’ve really developed our focus into marketing analytics and marketing social strategy and things like that. The creative elements that you mentioned, and that’s our world. Or how does that interact and being kind of a specialist super analytical unit, but within the wider network?

Brand 78

Brand Branding Marketing Data 78

Marketwired

MARCH 22, 2016

Greater access to website and social analytics has given PR professionals the opportunity to create more effective strategies and better report on their outcomes. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Measurement 100

Measurement Data Creativity Viral 100

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? For marketers wondering how to build awareness and even drive leads, this is one easy way to get people interested in your company. All you have to do is fill out a form.

B2B 57

B2B Content Marketing Trends Marketing 57