Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum.

How To 80

How To Print Agency Social Media 80

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MAY 29, 2019

You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. Use analytics to measure your success.

Viral 154

Viral How To Advertising Advertising 154

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

PR for Anyone

JANUARY 28, 2024

She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups. However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising.

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Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success.

Healthcare 266

Healthcare Analytics Agency Trends 266

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Use analytics to track the performance of your social and influencer campaigns. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. No, that doesn’t mean just creating videos.

Storytelling 137

Storytelling Video Strategy Analytics 137

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time.

Creativity 56

Creativity Marketing Social Media Analytics 56

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. How to Work with your PR Team to Make the Most of News. So far in 2018, 101.9 million articles and 5.6

How To 68

How To Pitching Report Interviews 68

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. I found creative and intelligent people trying their best to deliver commercial success for clients. What do you think was the key factor in the agency winning that account?

Analytics 120

Analytics Agency Newspapers Community 120

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Other Support.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

JANUARY 23, 2024

Some of the approaches worth considering include: Using psychological profiles as data: The quality of machine learning analytics processes always depends on the quality of the data you train it with. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials.

Technology 76

Technology Training Data Consumer 76

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

DECEMBER 29, 2014

Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. SHIFT was named the 10th-fastest growing PR agency in the nation this year. Google Analytics 101: 5 Updated Metrics for Public Relations.

Analytics 102

Analytics Google Social Media Agency 102

PRSay

SEPTEMBER 19, 2017

A-plus PR professionals feel empowered by PR data and analytics because they know insights can be drawn even if the results of a specific campaign aren’t so positive. A-plus PR professionals are diplomatic and understand how to play well with others in order to drive meaningful business outcomes. They are innately creative.

Measurement 136

Measurement Analytics Data Conference 136

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. If you google “search data analytics,” for example, thousands of articles pop up.

Internal 36

Internal International Pitching Creativity 36

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. If you google “search data analytics,” for example, thousands of articles pop up.

Internal 36

Internal International Pitching Creativity 36

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the PESO model has evolved, we’ve discovered that people don’t really know how to use it.

Marketing 120

Marketing Analytics Measurement Data 120

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Playing a role to creatively tell those stories, whether it’s to decision-makers here in Washington, the media or the general public, is really exciting to be involved in.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Myth #1: PR is too expensive for my brand.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

The Resolution Blog

JUNE 25, 2015

On Monday, Google unveiled the platform and announced the project is set to offer tutorials on how to use online tools such as Google News, Google Trends, Google Alerts and Analytics. Want some inspiration on a creative way of using Google Adwords? Google Analytics holds a wealth of insight. Google Alerts.

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Google Analytics SEO Comparison 120

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. People can go out and get missing pieces in their information because we know how to connect and cooperate, how to ask for the questions we do not know to ask to get the answers we could not find ourselves.

Big Data 60

Big Data Data Technology Creativity 60

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. So over the years, I have read hundreds of articles and blog posts about how to get faster. That means keeping up on the breaking news as well as the bigger picture, analytical coverage.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Flack's Revenge

APRIL 24, 2018

It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. It does not help that many PR agencies do a poor job (that said, several journalists on the thread commented that the most amateurish efforts come from startup teams themselves). MYTH 3: PR is not rocket science.

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Agency Strategy Crisis Management Pitching 159

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Creativity Unbound. That’s why Cision has compiled a list of the top 100 sites for marketers. Socialbrite.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. media) or ‘dot-agency’ (.agency) agency) domain. New endings such as ‘dot-photography’ (.photography), photography), ‘dot-guru (.guru) So go ahead.

Trends 120

Trends Leadership Small Business Analytics 120