5W PR

MARCH 26, 2024

Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. If you’re looking to expand your content, you’re in the right place. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling.

Case Study 131

Case Study Study Brand Branding 131

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Contently - Strategy

APRIL 6, 2023

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 135

Survey Data Interviews Reddit 135

Critical Mention

APRIL 13, 2020

As the media analytics pulled from the Critical Mention platform show, what started as just a show of solidarity from two small business owners turned into an earned media bonanza, garnering hundreds of thousands of dollars in publicity for what had previously been a relatively anonymous pizza shop outside of Belmar.

Media 111

Media Analytics Healthcare Crisis 111

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

MARCH 26, 2024

Another “26% say their organization lacks the skills to produce high-quality content.” [ Psst…go hire a consultant !] Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying.

Leadership 135

Leadership B2B Study Survey 135

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. So, go back to basics. What do they want from it that it’s not providing?

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 108

Marketing How To B2B Exercises 108

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. If you’re creating content in PR take note of hacks one and two especially.

Tools 136

Tools Publicity Measurement SEO 136

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. So I asked Gabriele if they’d entertain a follow-up interview.

Data 159

Data Media Software Viral 159

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. Here are the eight ways PR can help you improve your video marketing campaigns. #1.

Video 110

Video Marketing SEO Social Media 110

The Proactive Report

APRIL 3, 2015

Put them in your newsroom, along with a short video interview about their area of expertise. Search optimize all content. SEO is no longer a mysterious skill the IT or internet marketing people have. Track results. Analytics is another skill that PR pros should master. Resource: Google Analytics Tutorial.

Analytics 100

Analytics Resources Video Google 100

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 10 Fundamentals for Successful B2B Media Interviews. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103

Flack's Revenge

DECEMBER 5, 2017

Agreeing to an interview and then becoming a no-show. .” Following up over and over and over again if I don’t respond to a pitch. If I don’t respond, it’s because the pitch wasn’t a fit. What are the three most important trends related to PR?

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. Third of all, get experience not just in media relations, but in digital analytics, content marketing, social media and community relations.

Writing 120

Writing Engineering Journalism Analytics 120

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Uncover More on AI in Marketing.

Tools 71

Tools Marketing Enterprise Software 71

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Could this be the PR team of the future?

eBook 120

eBook Google Tools Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. Any time marketing or PR interviews a customer for content. These metrics are usually geared towards campaigns or initiatives.

Measurement 60

Measurement Marketing Web System 60

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. March: Revisit Your Best Content. Looking at your blog’s analytics, you can easily see which posts were the most popular. This is great fodder for future content. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Crafting content that resonates with your ideal buyer personas is key to generating interest in your products and services.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. Content Marketing: Don’t Make Home Improvements to Rental Property. Answer: Weekly.

B2B 60

B2B Blogging Data Survey 60

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. Automate content (at scale). Optimize content.

Marketing 51

Marketing Technology Content Marketing Conference 51

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Analytics Edition.]. ” 4.

Analytics 40

Analytics Interviews Google YouTube 40

PR 20/20

MAY 8, 2019

In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding. We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion. (See Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

MARCH 21, 2017

It then offers content marketing management and measurement to illustrate how content marketing impacts company goals. They also offer automatic mass scheduling via spreadsheet upload that can free up marketer time for other tasks. Review analytics and write performance reports. Join us today.

Marketing 42

Marketing Analytics Analysis Technology 42

Deirdre Breakenridge

NOVEMBER 16, 2016

The PRTech ecosystem only included a small swarm of companies when we first started AirPR, and now it spans more than 80 , including things like corporate newsroom publishing platforms (Pressvine), visual storytelling tools (Canva), and measurement and analytics tools (what we do).

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suggest thinking about distributing existing content elsewhere.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. As a huge fan of Hamill, I can’t wait for the content inspiration he’ll unleash during his keynote. Look beyond your content universe.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Cision

APRIL 6, 2015

In a podcast, you’re there… can stop midway through and say ‘I want to mention quickly blah blah blah’ and then I’m back to the interview. Planning thoroughly, recording competently, and promoting your podcast can go a long way towards making podcasting a viable content tool in your arsenal.

Engineering 120

Engineering Tools Examples YouTube 120