Business Wire

MARCH 20, 2018

He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.

Reddit 158

Reddit Media Analytics Trends 158

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . This keeps the topics they explore relevant, specific, and consumer-centric. .

Creativity 78

Creativity Data Trends Analytics 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 127

Film Marketing Sports Hotels 127

Sword and the Script

DECEMBER 9, 2014

While the social share counts were quite low the web analytics were displaying sizable volume of traffic. Dark Social: Antimatter to Viral Fixation. according to a new 9,000-consumer study commissioned by RadiumOne: The Light and Dark of Social Sharing. Social Media social media marketing social sharing viral marketing'

Viral 116

Viral Marketing Web Case Study 116

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

NewsWhip

JUNE 2, 2020

We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting. They needed a tool guaranteed to deliver. “.

Case Study 78

Case Study Study Viral Data 78

Cision

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Scott’s message was to dig deeper into your analytics and find out the truth so that you can go and tell that story.

Storytelling 0

Storytelling Data Communications Technology 0

NewsWhip

DECEMBER 4, 2019

We recently sat down with Matt Groch, SVP & Partner, Global Analytics and Innovation Lead at TRUE Global Intelligence, to discuss his team’s work, and how he uses NewsWhip to help deliver their insights. TRUE Scape is intended to bring forth data analytics that can help clients ‘see around corners’ on these issues.

Analytics 78

Analytics Case Study Data Reputation 78

Buzzstream

APRIL 4, 2024

Combing through a list of ever-expanding search queries can be very time-consuming. Tip : You can also do similar backlink searches with Majestic’s Backlink Checker , SEMRush’s Backlink Analytics Tool , or Moz’s Link Explorer. Check Events and Conversions GA4 works a little differently than Universal Analytics (GA3).

Digital PR 62

Digital PR How To Media Google 62

Konnect Agency

MAY 15, 2020

based app analytics firm Sensor Tower , there were over 315 million installs in the first quarter of 2020, generating the highest number of downloads for an app ever in any quarter. Never before have brands been able to create virality on such a massive scale. This viral challenge garnered over 10 billion video views.

Viral 52

Viral Video Social Media Creativity 52

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

MAY 12, 2021

Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Use Twitter Analytics. Take a moment to look at Twitter Analytics to assess the health of your Twitter account. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

MAY 18, 2018

Another great thing about experiential marketing, is that it leads to a stronger consumer experience for a brand’s target audience. Consumers love to be part of the next big thing – whether it’s taking part in a competition or taking a picture of themselves with a celebrity or trending product.

Company 96

Company Marketing Social Media Analytics 96

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. Agencies are often equipped with robust analytics tools, or at least a strong knowledge of how to use these tools, which can make the results of an influencer campaign easier to take a closer look at.

Agency 74

Agency Marketing Analysis Viral 74

Buzzstream

MAY 2, 2024

Heat mapping and content analytics. Does Positional have analytics capabilities? And so I spent, six, seven years essentially marketing consumer financial products. I think like Google analytics for it, it’s definitely, it’s challenging. We’ve got a couple of different tools for social media.

Internal 118

Internal International Insurance Insurance 118

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. Cornerstones are also not as quickly consumable by your target audience, so there’s less need for frequency. PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!”

eBook 70

eBook Viral Conference Content Marketing 70

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Every product can’t go viral or generate a lot of word-of-mouth buzz. The purchases generate points which trigger more purchases. ” 3.

Energy 120

Energy Viral Storytelling Community 120

Burrelles Fresh Ideas

JULY 11, 2023

You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.” By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 56

Brand Branding Instagram Community 56

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

MAY 27, 2021

We meld our relationships with journalists, the art of what we do with the science, our Real Chemistry analytics, and tools like yours to allow us to tell the right stories at the right time on the right channel. Paul: Consumers have tried to educate themselves in this new world. That’s a new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

DECEMBER 31, 2019

Best Activation on a Viral Moment. With consumers caring more and more about what it means to wear or buy the products brands produce, this was a win for the company. Finally one of my personal favorite categories this year, activations on viral social media moments. Best Brand on Instagram. Best Brand on Twitter.

Brand 78

Brand Branding Film Instagram 78

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 136

Tools Publicity SEO Measurement 136

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. We’d often stressed the importance of looking to Google Analytics to help inform the PR program, and our client heard us loud and clear. News & World Report.

Strategy 60

Strategy Print Insurance Insurance 60

NewsWhip

JUNE 23, 2021

And the most important thing is the creation of an insights and analytics team that I lead. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. You have to be able to prioritize starting every strategy with insights and analytics.

Data 78

Data Media Analytics Energy 78

Beyond PR

JUNE 29, 2017

There’s no doubt the way we consume stories has changed. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Scott’s message was to dig deeper into your analytics and find out the truth so that you can go and tell that story.

Storytelling 73

Storytelling Data Communications Technology 73

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. If your brand has a either a fun or emotive story to tell its consumers, consider Instagram your chance to do this and to do it well.

Video 62

Video Social Media Instagram Media 62

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. Your content will not go viral and you shouldn’t try. Four Brands that are Becoming Content Publishers.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

OCTOBER 16, 2017

But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways. Steve Barrett: We’ve all seen those go viral haven’t we? fake news, all that stuff notwithstanding — consumer trust in earned media remains very high.

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 34

Media Mobile Pinterest Journalism 34

Buzzstream

DECEMBER 17, 2020

It’s one of the most crucial and time-consuming parts of the pitching process, but a necessary evil nonetheless. However, I found this far more time consuming as the tool also doesn’t allow for pulling media lists for broader pitches in the free version. Prospecting. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Bad Pitch Blog

JANUARY 28, 2011

What''s more, we will need to reach out and touch actual consumers. We need to be multimedia producers (format and quality content), we need to understand search, we need to understand analytics on the back end, we need to be strategists, we need to be tacticians, we need to be story tellers. . * Research (must occur online and off).

Pitching 109

Pitching Viral Writing Blogging 109