5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach. Best Sharing Times. three to six p.m.,

Company 88

Company Analytics Privacy Consumer 88

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Can other teams benefit from PR analytics data and shared ROI? Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

PR 20/20

NOVEMBER 28, 2022

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions. Finally, Goals.

Analytics 52

Analytics Google Case Study Data 52

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Where to Start.

Analytics 143

Analytics Google Data Technology 143

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. To learn more about this partnership, please contact us at info@onclusive.com.

Company 150

Company Enterprise Measurement Data 150

Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. A 2018 survey by Dun & Bradstreet, for instance, found that data quality was extremely important to 63 percent of B2B companies. And 2019 figures to be more of the same.

Analytics 105

Analytics Data Trends Marketing 105

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. 2) Blogging benchmarks. Here are some useful benchmarks: How long is the average blog post?

Content Marketing 138

Content Marketing Study Blogging Marketing 138

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? Check out our services.].

Company 154

Company Tools Technology Software 154

Onclusive

AUGUST 24, 2020

But at our company, one unsung technical visionary does have hero status; and we believe he deserves this distinction industrywide. At that time, the company was called AirPR, and it was a marketplace for PR professionals. At that time, the company was called AirPR, and it was a marketplace for PR professionals.

Analytics 347

Analytics Engineering System Software 347

PR in High Definition

JULY 28, 2022

By harnessing data properly, the company has transformed the role of data science in the business, making it a key pillar for decision making. first energy transition progress report , published in April 2022, the company has already cut total emissions by 16% since 2016. An example of this is Shell.

Analytics 62

Analytics Data Energy Sports 62

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Then see what the analytics show.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. What caused those events? Christopher S.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 109

Blogging Survey B2B Analysis 109

Ishmael's Corner

APRIL 2, 2020

Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Blogging 144

Blogging Storytelling Communications Company 144

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. PR Manager, Enterprise Company. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

Onclusive

AUGUST 3, 2021

In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI. Stay tuned for the next blog in our 4-part Earned Media Strategy & Measurement series.

Brand 370

Brand Branding Media Measurement 370

Shift Communications

SEPTEMBER 15, 2016

It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Emily Wienberg.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

JUNE 8, 2016

From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Measuring and analyzing the impact of specific key messages and sound bytes can also shift your company’s topline messaging strategy. Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

5W PR

JUNE 14, 2024

Moreover, AI-powered analytics can forecast the probable influence of PR and marketing campaigns, aiding in decision-making and resource distribution to optimize returns on investment. Investment in PR as a Strategy for AI Companies For AI companies, putting resources into strong PR efforts is a smart business decision.

Publicity 78

Publicity Analysis Healthcare Tools 78

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. hours to write. Impressions: 66%.

Blogging 80

Blogging Publicity Marketing Survey 80

Contently - Strategy

APRIL 20, 2023

As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services. The analytics are crucial for providing insight into the value of your production. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 119

Analytics Content Marketing SEO Data 119

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Track and research companies, trending topics, and authors across a variety of media formats. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

Enterprise 307

Enterprise Analytics Media Analysis 307

PRSay

JANUARY 27, 2017

On Wednesday, the company wrote in a blog post : In the five months since it launched, stories has grown considerably. The company is testing the feature with more than 30 organizations, including Buick, Nike, Netflix Airbnb and Maybelline New York, and says it will “roll out globally” in upcoming weeks.

Instagram 60

Instagram Analytics Advertising Advertising 60

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. Done right, blogging attracts and converts prospects for less money than traditional methods.

Blogging 73

Blogging How To Engineering Writing 73

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

Blogging 111

Blogging SEO Web Google 111