ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. They’re here to stay. But a press release is only as good as its distribution. Probably not.

SEO 279

SEO Print Financial Product Launch 279

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. Ah, YouTube.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. Ah, YouTube.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. Ah, YouTube.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Promoting your company’s presence on the web via social media, websites, and blogs. You want them to spread the word, so you increase awareness about your brand and what you have to offer. This includes: Blogs.

Product Launch 105

Product Launch Social Media Newspapers Writing 105

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. While you don’t have access to their analytics, you still can observe the overall trends. PR needs to do that too. Do your industry reading.

Journalism 127

Journalism Media Relations Report Media 127

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits. They can earn you lifelong followers and drive new loyal customers to the brand.

Instagram 60

Instagram Social Media Software Analytics 60

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc.

B2B 60

B2B Analytics Google B2C 60

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Step 3: Exchange analytics. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. When I have a product launch, I like to use multimedia-rich press release for this segment.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. Always make sure your metrics map back to the objectives outlined in your plan.

Company 60

Company Analysis Healthcare Product Launch 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. June: Plan Around Product Launches. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. Marketing analytics reports (automation software dashboards, social, SEO, website). Industry trends and reports. Lead and customer database segmentation.

Marketing 52

Marketing Analytics eBook System 52

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. Within this section, you can only choose a brand awareness campaign. a/b Testing.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Beyond PR

DECEMBER 19, 2016

February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. Looking at your blog’s analytics, you can easily see which posts were the most popular. June: Plan Around Product Launches. August: Tell Your Brand’s Story.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. What might this look like?

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

DECEMBER 29, 2015

This is an analytical skill that is easily parlayed into one’s professional work. In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Top 5 Posts of 2015. Top 5 Posts of 2015.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40