Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. – There are two sides to this lack of trust in a data management process and data analytics solution.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Typically, monthly reports serve internal communications measurement and analytics purposes, while quarterly and annual reports are presented to or shared with executives and board members.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Resources: newsroom , company blog , news search.

Technology 93

Technology Software Resources Pitching 93

PR in High Definition

JULY 28, 2022

This has also helped to fuel a collaborative culture when it comes to data, with the company’s internal data teams working with teams from external game studios – pooling together ideas and solutions to drive innovation and create an ever-improving experience. Elsewhere, the energy industry is also reliant on data.

Analytics 62

Analytics Data Energy Sports 62

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Elizabeth Barrett. VP Research, Gartner. Another effective strategy is localizing your content.

Strategy 418

Strategy Survey Automotive Data 418

The Hoffman Agency

MAY 9, 2022

While I have always been prone toward the creative side of PR, delving into analytical pursuits has expanded my skills and interests. The post Intern-AL Review appeared first on "What's HAppening" Blog. Compiling lists of industry news and client mentions may sound like a mundane task, but I thoroughly enjoy it.

Internal 36

Internal International Construction Creativity 36

The Hoffman Agency

MARCH 6, 2023

If you google “search data analytics,” for example, thousands of articles pop up. The post Enjoying the Ride from Intern to AAE appeared first on "What's HAppening" Blog. Monday quickly becomes Friday as I bounce around tasks. It’s true — time does fly when you’re having fun.)

Internal 36

Internal International Pitching Creativity 36

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. As we mentioned in last week’s blog (and we’re clearly really excited about this!), Stay organized with everything in one place.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. Blog: Code of PR Ethics?

Survey 137

Survey Communications Measurement Internal 137

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. But these are blogging SEO basics, so let’s get real. You still have to select the most effective keywords for your blog post.

SEO 40

SEO Blogging Web Writing 40

Presspage

JULY 17, 2023

By centralizing data within a single tool or platform, organizations gain access to comprehensive reporting capabilities, analytics, and internal benchmarking. Don’t miss our other blogs in this series: The Importance of a Global Communications Strategy and Key Challenges in Global Communications ! and its challenges.

Strategy 78

Strategy Communications Local Tools 78

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. See Critical Mention at the PRSA International Conference in Boston, October 8—10, 2017. About Critical Mention. To learn more, visit www.criticalmention.com.

Internal 60

Internal International Television Radio 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

News distribution has advanced to include better targeting, social media intelligence, and deeper analytics. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. The platform gives you the ability to build graphic presentations, posters and blog visuals, to name a few.

Communications 383

Communications Tools Google Resources 383

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. climate.”. “A

Communications 126

Communications Crisis Internal International 126

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. With lots of experience in this area, they will be able to share helpful information, tips and recommendations.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Outperform the Competition ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 10) Picks from the PR tech vendor blogs.

Internal 64

Internal International Data Media 64

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. For the original blog, please visit here. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. There is also something to be said about real-time response and the ability to focus entirely on the company’s own internal needs.

Industry 221

Industry Content Marketing Corporate Analytics 221

Doctor Spin

FEBRUARY 21, 2023

The impact of the Like button has been significant culturally, analytically, structurally, economically etc. Insight: Change the Internal Polarity When we think of features and functions as PR professionals, we have a tendency to think of them as standalone communication activities. Can we change the internal polarity?

Case Study 52

Case Study Facebook Study Wikipedia 52

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Include internal links to other relevant pages on your website to guide users to more valuable content.

Engineering 100

Engineering Writing Mobile SEO 100

Presspage

JULY 11, 2023

In doing so, it is very important to also focus on the internal part and the local aspects of each unit as well." From collaboration platforms to data analytics tools, organizations can leverage advanced technologies to streamline processes, foster collaboration, and gain valuable insights for informed decision-making.

Strategy 60

Strategy Communications Local Technology 60

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Fresh, compelling images can make or break an Instagram or blog post. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Best to assign an intern manager early on to analyze needs, draft the plan and oversee the interviewing and hiring process.

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? You can also choose to have your press release sent to regional, national, or international media. Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views.

SEO 279

SEO Print Financial Product Launch 279

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Internal comms takes center comms stage in hybrid work. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

MAY 31, 2023

In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. Looking for Internship Opportunities Interning at a PR agency or in-house PR department can be an excellent way to gain valuable experience and build a network.

Publicity 88

Publicity How To Social Media Trends 88

Onclusive

DECEMBER 6, 2019

This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know? PR tech mentions.

Company 154

Company Tools Technology Software 154