Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Twitter landed in a distant fifth place at 36%, even though 90% of journalists say they are still on it and that it can be a highly effective platform for media relations ; People with the most influence.

Report 105

Report Publicity Marketing Pitching 105

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai New technologies become embedded into workflow over time. days of work per week.

Publicity 105

Publicity Tools Exercises Ethics 105

Agility PR Solutions

OCTOBER 10, 2022

The post Beyond media relations: Creating a new path for PR appeared first on Agility PR Solutions. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust Signals provides practical advice for all marketers and business […].

Media Relations 94

Media Relations Media Agency Marketing 94

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Website analysis and evaluation. The post 6 Things Your PR Agency Can Do Beyond Media Relations appeared first on Crenshaw Communications.

Media Relations 120

Media Relations Agency Media Training Training 120

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here. She advises PR teams to consider the innate quality of media coverage and the value of inroads with key reporters in the industry.

Trends 333

Trends Industry Data Government 333

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Just 3% said it’s getting easier. “It

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Onclusive

JULY 27, 2020

Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers.

Enterprise 307

Enterprise Analytics Media Analysis 307

Agility PR Solutions

DECEMBER 13, 2018

Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. The post The most important media relations skill for 2019? Neither of these are good […].

Media Relations 142

Media Relations Media Resources Brand 142

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

Publicity 97

Publicity Survey Measurement Groups 97

Agility PR Solutions

DECEMBER 18, 2018

While it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions. Those variables can lead to some […].

Media Relations 102

Media Relations Interviews Media Publicity 102

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Referral traffic from media mentions and backlinks isn’t what it used to be – quality matters. a) Results may vary. No one will read it.

Study 138

Study Media Relations Media B2B 138

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 167

Technology Publicity Pitching Software 167

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 243

Media Analysis Measurement Advertising 243

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. This market analysis should also help you understand who your competitors target and what has worked for them. Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences.

Strategy 104

Strategy Brand Branding Local 104

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Agility PR Solutions

JANUARY 26, 2022

Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. The post 11 all-too-common public mistakes made by people without media training appeared first on Agility PR Solutions.

Media Training 210

Media Training Training Publicity Media 210

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Agility PR Solutions

NOVEMBER 3, 2019

The post Media relations mentoring—it’s all on the record, all the time appeared first on Agility PR Solutions. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should act as if you are always on the record, because you are, […].

Media Relations 105

Media Relations Media Analysis Publicity 105

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

Pitching 124

Pitching Media Print Social Media 124

Agility PR Solutions

JULY 17, 2018

The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions. Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a […].

Media Relations 109

Media Relations Pitching Media How To 109

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Agility PR Solutions

MAY 20, 2019

The post Media relations mentoring—20 ways to improve your media game appeared first on Agility PR Solutions. When trained, they can be supremely effective in evaluating your sure-footed successes and your less-than-ideal slips. What follows are just a few examples of […].

Media Relations 90

Media Relations Media Training Interviews 90

Agility PR Solutions

JANUARY 1, 2019

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. The critical factor to success is lifelong learning, and now is as good of a […].

Media Relations 100

Media Relations Media Analysis Publicity 100

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

Critical Mention

NOVEMBER 13, 2019

Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Analyze your Media Strategy for Next Year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Speak the language.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000.

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it?

Measurement 195

Measurement Report Reputation Analysis 195