Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Stephen Waddington

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

JUNE 5, 2023

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. More sophisticated text analysis is also possible. A biography of Stephen Waddington generated by artificial intelligence.

Publicity 98

Publicity Wikipedia Marketing Training 98

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Landis PR

JANUARY 9, 2023

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52

Ethics System Crisis Management Data 52

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. A bot was not responsible for writing this article.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Stephen Waddington

JUNE 26, 2018

It’s a sophisticated application of technology whereby a machine demonstrates human behaviour or cognitive functions such as learning, analysis and problem solving. AI is already writing news reports for the Associated Press, creating and optimising ads on Facebook, and producing movies such as Zone Out. AI goes a stage further.

Ethics 69

Ethics Analysis Technology Data 69

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Burrelles Fresh Ideas

JANUARY 23, 2024

To build meaningful relationships, consumers often prioritize brands that are aligned with their ethical standards , cultural perspectives, and other components. Find out how Burrelles helps brands and agencies with media monitoring and analysis. Staying on top of your campaign mentions (and sentiment) is crucial to your success!

Technology 77

Technology Training Data Consumer 77

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations. Code of ethics or rules of professional conduct.

Publicity 72

Publicity Ethics Training Education 72

Wadds Inc.

MAY 24, 2022

Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 59

Publicity Reputation Study Crisis 59

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Create Content That Relevant Sites Will Share Organically Look at the type of content your target writes about and create content that they will need to cite when researching their own content. How Do I Find Relevant Backlinks?

How To 62

How To Google SEO Pitching 62

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 193

Writing Communications Marketing B2B 193

Newsfile

FEBRUARY 28, 2024

Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Measuring media coverage involves quantifying the impact and visibility of PR efforts.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points. Conduct an SEO audit.

SEO 93

SEO Strategy Google Engineering 93

Stephen Waddington

OCTOBER 4, 2020

The CIPR needs to support practitioners with more help in areas like these – but the truth is, I’ll be one of those who will be signing up for that help rather than writing the materials or delivering the training. He’s also writing throughout the election period about issues raised by members. Why should members vote for Pete Holt?

Meeting 78

Meeting Government Energy Employee 78

Melissa Agnes

SEPTEMBER 4, 2020

In order to write this review, I took the time to experience the ReputationDefender brand and its ReputationGrower service firsthand. ReputationDefender conducts an analysis to better grasp your current rankings and online presence. My experience with ReputationDefender and its ReputationGrower service.

Brand 234

Brand Branding Reputation Crisis 234

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. I am particularly interested in tracking lifecycle analysis, and deliberate prime mover/fuel developments — such as the DOE’s Co-Optima initiative.”. Ford Motor Co. are always hot. Part 1: Five Elements of a Good Story.

Mobile 73

Mobile Trends Automotive Technology 73

NewsWhip

JUNE 2, 2021

Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. According to Marshall Manson of Brunswick Group: “We’ve done a lot of work to test NewsWhip predictive analysis, especially in high pressure situations and we are persuaded that the data is excellent.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JANUARY 3, 2023

ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Overall, being successful in PR requires a variety of skills, including strong writing and communication skills, organizational skills, strategic thinking, adaptability, creativity, and media relations skills.”. But just 2% said “always.”.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. The former Code of Ethics group chairman M. and Macnamara, J.

Ethics 75

Ethics Software Meeting Policies 75

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Mindful Marketing

SEPTEMBER 8, 2018

Before going further, I need to say that I really didn’t want to write about this ad. ” The first step in this Mindful Marketing analysis is ethics: Does Nike’s ad uphold societal values? Like the ethical analysis, assessment of the commercial’s likely effectiveness has also been complicated.

Sports 50

Sports Ethics Public Affairs Analysis 50

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. In all of social media, you can go in and see that analysis. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. These include content analysis, keyword selection, data-driven content creation, optimization, creating personalized content, and A/B testing to improve content. That’s impressive. It may not be perfect.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. likes to say.

Agency 94

Agency Trends Marketing Survey 94

Communications Conversations

MARCH 6, 2018

Finally, I advise and assist with insights, analysis and social listening. Journalists already know how to write content that is compelling and interesting in a short, concise way. They can do it without grammatical, spelling or other writing errors. They understand that what you write becomes public record.

Social Media 102

Social Media Media Corporate Resources 102

Mindful Marketing

APRIL 10, 2021

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? When asked about short selling and market liquidity, he offers a contrarian analysis: “the liquidity offered by short selling for most stocks is negligible.”

Financial 65

Financial Banking Retail Sports 65

Sword and the Script

MAY 14, 2019

Onclusive covers all of the basics you’d expect – mention counts, share of voice and sentiment analysis provided by natural language processing (NLP). Sentiment analysis. There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher.

Case Study 117

Case Study Software Data Web 117

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370