Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. sentiment analysis. media type breakdown.

Tools 83

Tools Comparison Media System 83

Cision

NOVEMBER 17, 2016

The movie, “All the President’s Men,’’ about the Washington Post reporters who broke the scandal was really inspiring to me. My favorite moment concerns a front-page article I wrote for the Wall Street Journal in 2000 about a deaf Brazilian teenager, Monique Silva. Instead, she was pressing shirts in a Cape Cod laundry.

Journalism 120

Journalism Film Fashion Report 120

Sword and the Script

DECEMBER 3, 2019

In other words, all of the information Cision learns about who is reading your coverage can be used to define a target audience for a paid campaign. Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. Detailed briefing here.

Data 88

Data Enterprise Survey Instagram 88

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. Better customer relationships —PR campaigns can help small businesses communicate more effectively with their customers and build a stronger bond with them. Learn more about content themes. Learn more about deep content.

Small Business 52

Small Business Strategy eBook Reputation 52

Burrelles Fresh Ideas

JUNE 6, 2023

For the last several years, marketers primarily used AI for data analysis and predictive modeling. Ways marketing communications is currently utilizing AI Data Analysis and Insights: AI enables marketers to analyze vast amounts of data and extract valuable insights quickly. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Doctor Spin

APRIL 5, 2023

At its core, PR is all about building trust with your audience through strategic communication. PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them. Learn more about the content themes PR strategy. Learn more about the deep content PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 101

Interviews Publicity Technology Social Media 101

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. They provide a treasure trove of data about users’ interests, behaviors, and preferences.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go….

Trends 60

Trends Media Report Technology 60

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. In the meantime, professional communications need to keep their wits about them.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 7, 2022

Overall, the primary goals of crisis management are to: Inform the general population about the emergency situation in a straightforward and confident manner. It is never a good idea to wait until there is a crisis before thinking about crisis management. This means: Putting out a press release as soon as bad news breaks.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Because of this, social media unfortunately holds the potential to amplify negative press.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Then, based on the output, you can customize your requests from there.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 192

Marketing Content Marketing Data Social Media 192

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. They are in charge of communicating and regulating the flow of information about your organisation to the general public, your stakeholders, and the media.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

AUGUST 4, 2021

If you are currently running your own business, not having an online presence will only hurt when it comes to getting new customers. The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. Do you want more sales?

Reputation 62

Reputation Company Engineering Banking 62

Beyond PR

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

But a press release can do so much more than simply tell someone about your company. In this article, we will discuss the four key elements to write a press release that converts: The news announcement. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant.

Writing 75

Writing How To Infographics Pinterest 75

Buzzstream

FEBRUARY 9, 2024

Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release. How to Pitch: Pitching infographics is all about the connection to the site. Depending on your industry, you may be able to get press mentions as well.

Google 71

Google Infographics Pitching Resources 71

Landis PR

NOVEMBER 1, 2021

At the most basic level, it’s what others think about you. . Three main elements contribute to forming a reputation: what you say about yourself, how you act and what others say about you. . Then there’s what others are saying about your organization. Perhaps they’re doing share-of-voice analysis and even tonal analysis.

Reputation 52

Reputation Customer Service Analysis Exercises 52