PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Define your client(s).

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior.

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. It is within this context that the analysis presented in the 2016 GIFT report is incredibly valuable. If accounting is to give value it should learn to measure and report them appropriately.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Mindful Marketing

OCTOBER 30, 2015

In our conversations with prospects, we often find that measurement is a scary topic. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. Here are 5 Key Reasons Not To Be Scared of PR Measurement: PR Tech Makes It Easy. Marketers today have to be both creative and analytical. Eyes Wide Shut.

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. In addition, we’re mildly encouraged to see that Measurement and Analytics was listed in the same chart as important by 31% of the research study respondents.

Media Relations 50

Media Relations Measurement Report Media 50

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people.

Technology 88

Technology Publicity Banking Newspapers 88

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

OCTOBER 3, 2016

Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. With a little creative keyword searching, you can easily find people looking to purchase your product or service. Use your monitoring platform to regularly conduct a media channel analysis. Lose mindshare?

Software 0

Software Comparison Media System 0

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Rise of Short-Form Video Content.

Social Media 86

Social Media Media Mobile SEO 86

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. Competitor Analysis Analyze the content your competitors are creating to identify the topics that resonate with the shared audience. According to WordPress, users create 70 million blog posts per month through its platform.

How To 52

How To SEO Content Marketing Engineering 52

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis: . Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. 1) How long should a blog post be?

Blogging 106

Blogging Survey B2B Analysis 106

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Shift Communications

JUNE 25, 2018

Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and new metrics to measure success. Are there topics that are resonating the most within the industry? Where is the white space (i.e. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

5W PR

SEPTEMBER 9, 2018

Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible. AI is not yet good enough at parsing very important qualitative factors in data analysis.

Big Data 60

Big Data Data Technology Creativity 60

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Be sure what you are measuring matches business goals.

Strategy 88

Strategy Analysis Small Business Measurement 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 109

Video Marketing SEO Social Media 109

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Communications Conversations

JULY 26, 2018

Absolutely no critical analysis is happening. After all, these people are getting paid for their analysis and ideas! Many don’t have the people to analyze the reports many of these social media measurement tools kick out. I’d over-index on hiring two kinds of people: Creative, problem-solvers and analytical people.

Technology 84

Technology Social Media Tools Trends 84

Sword and the Script

MARCH 19, 2019

There she had a chance to present a marketing analysis to the senior team and wound up with a bite from the marketing data bug. In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. 8) How do you measure success? She never looked back.

Marketing 70

Marketing Measurement Analysis Data 70

Sword and the Script

MAY 13, 2017

As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. 3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Give our services a try.

Strategy 76

Strategy Marketing Measurement B2B 76

Cision

NOVEMBER 22, 2017

You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark. Being creative with how you capture traffic from an organic search is a bit of an investment, but it will give you a much broader range in your micro campaigns.

How To 284

How To Instagram Mobile Video 284

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Images: Brett Levin , Damian Gadal ( Creative Commons ). The Current State. Note that Timing is Everything.

Company 120

Company Newspapers Transportation Measurement 120

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. This measure is based on mental capacity (genetics, epigenetics, and neuroplasticity). Data and Analysis Perspectives Analytical vs synthetic. Is there a way to practice clear thinking?

eBook 52

eBook Analysis System Data 52