PRSay

MARCH 7, 2024

In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 127

Film Marketing Sports Hotels 127

Sword and the Script

OCTOBER 3, 2017

If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism. The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. Taking this further, I’d offer the following four takeaways for consideration. Give our services a try.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Landis PR

SEPTEMBER 7, 2021

Today, SJSU teaches social media in the Business, Communications and Journalism majors. It has become a mainstream skill set. These are all skills important to any marketer, truthfully, but clearly, social media has come into its own. So…do you need a social media marketing manager? The answer should be, unequivocally, yes.

Social Media 104

Social Media Marketing Media Analysis 104

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Offleash

JULY 19, 2023

We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Landis PR

JANUARY 18, 2023

Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. Gretchen Krueger : What I’ve noticed is the lack of creative content. Real person? You said it, ChatGPT.

Education 52

Education Training Technology Journalism 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Growth of independent journalism. “We Scott Kaminski , Senior Marketing Manager, Häfele America Co. . third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Creativity is nice. But none of it matters if it doesn’t positively impact the business – so in our view, measurement and analysis should be on 99.9%

Media Relations 50

Media Relations Measurement Report Media 50

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. It can be something as simple as delivering a client’s media analysis report on time to event planning for a significant fundraiser — always be prepared with a Plan B.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. No one will read it. Talk to Us !

Study 144

Study Media Relations Media Measurement 144

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications.

Ethics 52

Ethics System Crisis Management Data 52

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. Social Influence and the Power of Minorities: An Analysis of the Communist Manifesto, Social Justice Research, 17, 4, 357–388. “In Journal of Personality and Social Psychology, 95 (4), 810–825. 3 Chryssochoou, X. and Volpato, C.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 21% said “AI/machine learning [for analysis] on the back end;”. Looking for an agency partner that can both bring creative ideas. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Comment: Amen. What stood out for you?

Survey 103

Survey Report Media B2B 103

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. No one can develop sound strategy without first understanding their client’s strengths, weaknesses, opportunities and threats—your classic SWOT analysis. How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. A great idea gets your foot in the door.

Digital PR 83

Digital PR Data Survey Construction 83

Waxing UnLyrical

JUNE 15, 2015

Valuing quality journalism in corporate publishing. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. Measurement in #PR – Social Network Analysis.

Conference 40

Conference Analysis Journalism Employee 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

JULY 31, 2018

Here’s an example from the FiscalNote blog on Medium : “In FiscalNote’s new paper, Party Matters: An Embedding Model of Roll Call Votes , we combine traditional analysis of bill text with information about the party of the bill sponsors to predict U.S. The PR Opportunity for Brands as Publishers Tinker with Journalism. execute them?

Publicity 61

Publicity Software Government Content Marketing 61

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 That presentation also details an interesting competitive analysis suggesting that Meltwater and Kantar Media are its biggest rivals. new research from staffing firm The Creative Group shows. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

Sword and the Script

AUGUST 20, 2016

He’s the CMO for a content marketing tool OneSpot and writes that tonnage transforms brand journalism into “churnalism” or the pursuit of “cheap, anonymous clicks.”. It’s not very hard to produce some ad creative and, in an instant, buy millions of impressions for it. What’s the difference? But is that really scale?

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Mindful Marketing

DECEMBER 17, 2015

She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. I love that it keeps you on your toes and you need to move smartly, fast and creatively. Please tell us about Marx Communications.

Communications 50

Communications Marketing Internal International 50

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. It also stimulates creativity, innovation and continuous improvement. Research into attitudes towards professional development in PR would also be helpful.

Training 65

Training Ethics Data Analysis 65

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: 92 percent focus on building new audiences. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”.

Creativity 77

Creativity Study Survey Advertising 77

Remote PR Jobs

SEPTEMBER 25, 2023

Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

Beyond PR

AUGUST 31, 2016

The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. ” In a brand new talk, Ann will unveil advice based on insights she’s gathered since publishing her Wall Street Journal bestseller Everybody Writes two years ago.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 30, 2017

Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. That’s why analysis remains important. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. But when they are wrong, the rest can go horribly wrong.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Tough Sledding

FEBRUARY 4, 2016

I suppose we could depict a PR person directing a video project, but the visual will say “TV production” or maybe “journalism.” I suppose there’s a simple solution here, and it involves hiring a creative team to work alongside our digital marketing agency. Content has to be a priority, not a commodity.

Publicity 28

Publicity Construction Analysis Conference 28

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . An analysis of 650,000 pitches by Propel finds Forbes , Business Insider and The Wall Street Journal are the most pitched publication in the U.S.

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web.

SEO 65

SEO Tools Engineering Web 65

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. And with that, let’s get into the first part of my analysis… the dreaded self-assessment. . Why I Was NOT Blogging. And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. She holds a Bachelor of Arts in journalism from the Ohio State University. I think that’s exciting.

Energy 180

Energy Journalism Leadership Meeting 180