Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Agility PR Solutions

JANUARY 3, 2019

Your brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. Why content matters When the internet became popular, new media […].

Content Marketing 93

Content Marketing Marketing Social Media Brand 93

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 65

Resources Content Marketing Marketing Leadership 65

Contently - Strategy

APRIL 17, 2019

Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment. If anything, it’ll give executives a reason to doubt your entire content program.

Content Marketing 84

Content Marketing How To Marketing Banking 84

Awario

JANUARY 26, 2021

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis.

Company 117

Company Analysis Reputation Content Marketing 117

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. You may be able to learn from their strategies or find some space in your target market that they aren’t hitting effectively. But without competitor analysis tools you simply can’t achieve this.

Analysis 74

Analysis Tools SEO Software 74

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. You can’t just post content, hope it reaches your target audience, and wait around while you come out on top with lots of adoring followers. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Absolutely no critical analysis is happening.

Technology 84

Technology Social Media Tools Trends 84

Remote PR Jobs

SEPTEMBER 25, 2023

According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior.

Mobile 100

Mobile SEO Reputation Web 100

Axia PR

JULY 27, 2021

In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. A digital marketing audit is a detailed analysis of your company's digital marketing strategies.

Marketing 118

Marketing SEO Analysis How To 118

Cision

MAY 3, 2016

Cision monitored the news media and social conversations around the dinner to find out how leading brands engaged online. Between Thursday, April 28 and Monday, May 2, we captured more than 9,300 news articles and more than 675,000 social media mentions. Catch the social wave by acting fast. Tomorrow is too late.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Walmart Leads Social Media Engagement for Black Friday” [link]. Black Friday outweighs Thanksgiving on social media, suggests Salesforce data”.

Case Study 88

Case Study Social Media Study Media 88

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Tribe Builder Media

APRIL 9, 2019

Why is it that content marketing is touted as one of the best online marketing strategies for business exposure? OK, that’s great, but exactly how do you go about perfecting the art of content marketing ? Content marketing resources… lots and lots of resources —that’s how!

Resources 40

Resources Content Marketing Marketing Leadership 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

Deirdre Breakenridge

MAY 13, 2019

Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want social proof…. If you want content marketing to augment PR, social media and other marketing activities…. 48: Dr. Tim Furche.

Blogging 133

Blogging Software Google Content Marketing 133

Sword and the Script

AUGUST 20, 2016

In other words, we spend lots of time mapping what content is needed, for what persona, at what stage – and then wind up sending more emails offering discounts. It’s been a trend in content marketing too. B2B marketers seem to think that buying content by the pound and then throwing it at Google is the path to scale.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Critical Mention

OCTOBER 25, 2021

Greg, who never quite understands what is going on in any situation, agrees to help without comprehending what exactly is involved; he is essentially trying to manually keep track of the reaction to Kendall’s press conference across all of the internet and social media until a more formal solution is available.

Media 162

Media Fashion Television Radio 162

Sword and the Script

FEBRUARY 14, 2023

.” PRophet founder and CEO Aaron Kwittken : We have been working to integrate GAI [generative AI} into the platform and our MVP [minimally viable product] will be market ready by the end of Q1 2023.” PRophet aims to move the analysis further upstream and tell you the chances a PR person has of landing a placement with a given pitch.

Software 131

Software Pitching Analysis Community 131

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. Traditional media relations is still very important in most agencies, and to most clients. I mean, all.

Social Media 100

Social Media Publicity Media Conference 100

Agility PR Solutions

JUNE 13, 2021

While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. More importantly, businesses […].

SEO 164

SEO Blogging Instagram Content Marketing 164

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. More sophisticated text analysis is also possible. It can be used to provide an opinion on the tone and sentiment of an article or media coverage.

Publicity 98

Publicity Wikipedia Marketing Training 98

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. While we do have access to new sources of data, it means nothing without intelligent analysis.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Cision

OCTOBER 4, 2017

When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. To make an impact, content needs to shine. About Seth Gilpin.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62