Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 132

Software B2B Pitching Data 132

Stephen Waddington

JULY 8, 2021

How can corporations claim otherwise when the Companies Act in the UK demands that directors be accountable to shareholders as their primary stakeholder, and financial performance as their primary objective? Public relations in the public sector is an omission from Cronin’s analysis. It drives reputation and sales.

Publicity 167

Publicity Government Corporate Analysis 167

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Are we all AI-ed out?

Pitching 128

Pitching Study Technology Report 128

Agility PR Solutions

MARCH 1, 2022

But for many in the Asian community, the murder of the 40-year-old financial services professional is another tragic entry in […]. The death of Michelle Alyssa Go, an Asian American woman who was pushed to her death in front of a New York City subway train in January, is not being investigated as a hate crime.

Financial 78

Financial Training Community Analysis 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

MAY 18, 2021

37% said, “‘feel good’” stories on how companies and communities are helping others. 32% said, “how companies and communities are getting back to normal.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. The Financial Times 79%.

Study 172

Study Communications Survey Pitching 172

Prohibition

FEBRUARY 1, 2024

On the other hand, for smaller start ups with limited resources, the initial costs of such tools may pose financial challenges. Trend Analysis AI powered trend analysis can be a really beneficial tool for brands and creators alike.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. That phrase is often financial code suggesting a company is for sale. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. To my mind, it resembles closely what we saw during the financial crash. Many of the companies in this analysis are the agency titans of the coming decade,” added Ingham.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

AUGUST 23, 2022

We play heavily in industry trade media and specific financial media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. “We continue to benefit from responsible reporting by our local newspaper.”. Generally, we find this reporting is balanced.”.

Survey 145

Survey Media Report Journalism 145

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Both acquisitions netted tens of thousands of subscriber emails for a fraction of that cost.

SEO 139

SEO Content Marketing Marketing Software 139

Burrelles Fresh Ideas

JUNE 13, 2023

All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. All of those things have an impact on the operations of my team, which then ripple out and have an impact on the financial success of my business. What we have seen every year we’ve been doing this analysis is our list of companies outperforms.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

DECEMBER 3, 2019

Meltwater improves sentiment analysis. This granularity promises to provide better sentiment analysis in its media monitoring tool. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Detailed briefing here.

Data 90

Data Enterprise Survey Instagram 90

Masters in Communications

SEPTEMBER 14, 2020

Using data from the College Scorecard , a data resource about the earnings and debt of graduates of US colleges, we looked at which undergraduate communications programs produced the graduates with the best and worst financial prospects.

Communications 63

Communications Analysis Data Education 63

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

JUNE 6, 2023

Video Analysis. In it’s Q1 2023 Financial Report, the company said total annual recurring revenue (ARR) “was $459.2m, up 7% year-over-year (YoY). New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month. These include: Discovery AI-Based Insight Assistant.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Something similar has happened in content marketing and blogging in the marketing community. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Here are some considerations for these three audiences.

Reputation 60

Reputation Corporate Survey Employee 60

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, amplified by social media algorithms and media logic, segregates online communities into isolated information bubbles—echo chambers. Organisations themselves could benefit from being vigilant against biases influencing various internal communications practices: Ignoring customer feedback. Selective data analysis.

Media 52

Media eBook Viral Construction 52

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. All of those things have an impact on the operations of my team, which then ripple out and have an impact on the financial success of my business. What we have seen every year we’ve been doing this analysis is our list of companies outperforms.

Ethics 52

Ethics Training Financial Survey 52

Cision

NOVEMBER 20, 2015

For example, Mikaela Lefrak from The New Republic says they try a new strategy every debate like sharing a longer analysis right after debate versus the next day. We (yes, I identify with this group), have always been a community – a communication-based group sharing stories with one another. By Michelle Tisdale.

Media 120

Media Social Media Community Measurement 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. CommsTech does seem like the broader category.

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. Most PR plans are informed through research, even if it’s general customer information or category analysis. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. c) Financial transaction releases do not underperform. Online newsrooms are highly visited.

Study 144

Study Media Relations Media Measurement 144

Business Wire

JANUARY 19, 2017

A core component of the video programming is news-related data analysis powered by Business Wire’s NewsTrak reports and NUVI social media tracking. A newswire is a trusted method to meet Regulation Fair Disclosure, which ensures all interested parties have access to your news and financial data at the same time.

Financial 163

Financial Video Consumer Data 163

Newsfile

JANUARY 30, 2024

Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. ROI: Financial return compared to PR costs. Personalize communications to make customers feel valued. Create community-focused events or initiatives. In addition to this, there are 7 ways to perform media monitoring of your press release.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

MAY 3, 2022

While they must be well managed and financially responsive, they seek to serve the public or a subset of the public. A thematic analysis of contemporary books, articles, and speeches from 1938 to 1942 explored the profession’s ideology. The former is likely to be the dominant coalition.

Publicity 112

Publicity Construction Corporate Study 112

Reputation Us

MAY 1, 2019

A 2019 survey conducted by DHM Research and ReputationUS (RepUs) indicates that 85% of responders feel positive about Oregon companies that are involved in their communities, and have an even higher positive impression when: Employees receive paid time-off to volunteer in the community. A CEO is positively involved in the community.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. There are financial costs that often cannot be sustained. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Karen Freberg

JANUARY 9, 2023

In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). We are doing things on our own with our advisors and team members and the community.

Agency 75

Agency Social Media Community Course 75

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103