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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I do a lot of work in fintech – and all those vendors have financial professionals on staff. Meltwater gamifies customer community.

Analysis 147
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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and their website audience traffic has begun to decline as well. Audience analysis and tracking can help you with this. As of 2023, 42% of Americans ages 12 and older have listened to a podcast in the past month.

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The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 127
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Pithy PR Pitches Get a Better Response Rate Study Says; Are We AI-ed Out? [PR Tech Sum No. 44]

Sword and the Script

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Are we all AI-ed out?

Pitching 126
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Video Analysis. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Among them are email personalization, chatbot reactions and enhancements to the “news channel” for internal comms. Layoffs at internal comms platform.

Survey 149
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Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. To my mind, it resembles closely what we saw during the financial crash.

Agency 117
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO.

SEO 135