5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

Content Marketing 120

Content Marketing Marketing Viral Study 120

NewsWhip

SEPTEMBER 1, 2022

If we approach old marketing and comms problems with the same old tools and solutions, we are seriously missing a trick. This enabled us to craft a data-informed point of view on how brands can approach the upcoming tournament. Simon, in the 1970s, well before the age of endless internet distractions.

Brand 78

Brand Branding Data Viral 78

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for your most important messaging.

Social Media 184

Social Media Viral Media Advertising 184

NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . The most engaged vegan meat alternative brands. But what is it that was driving the engagement for these brands? .

Company 78

Company Marketing Product Launch Viral 78

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

5W PR

OCTOBER 26, 2020

The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis. The marketing team can create a targeting strategy that’s going to turn the leads into clients, and depending on the company’s industry. Optimizing Sales. Popularity.

Viral 88

Viral Employee Small Business Data 88

Cision

MAY 3, 2016

To do that , brands are relying on real – time content to capture eye balls and drive engagement. Cision monitored the news media and social conversations around the dinner to find out how leading brands engaged online. We pulled four insights from our analysis to highlight how real-time content can benefit your brand: 1.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

5W PR

MAY 18, 2018

Marketing comes in many different shapes and sizes. Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

PRSay

MAY 10, 2021

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay , is hosting a Case in Point for PRSA titled “Catching the AI Wave in Communications.” Probably because contrary to some pretty heavy marketing hype out there, we are not seeing many successful uses for AI in the communications function yet.

Communications 106

Communications Viral Case Study Exercises 106

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Flack's Revenge

APRIL 2, 2019

We’ve all heard about the magical growth hacks; the campaigns that went viral, the PR home runs that crashed servers and exploded phones. Then I thought better of it and focused my advice on the hard reality that building a brand, market share and success usually takes time. How do you build a known and enduring brand?

B2B 120

B2B Strategy Case Study Interviews 120

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Shift Communications

SEPTEMBER 22, 2014

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. About mobile: Marketers must focus less on mobile technology and more on mobile behavior. Simon Sinek).

Report 135

Report Mobile Pinterest Conference 135

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. Bryan: Yeah. Paul: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

NewsWhip

DECEMBER 4, 2019

One of the problems faced today by Fleishman’s clients and other global brands, is tracking issues that affect or might impact their business, but are not necessarily core to it. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Analytics 78

Analytics Case Study Data Reputation 78

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You want to download the data and do your own analysis. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Vice President, Marketing Technology. You question it, and want to see the data. Christopher S.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You want to download the data and do your own analysis. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Vice President, Marketing Technology. You question it, and want to see the data. Christopher S.

Data 60

Data Viral Analytics Analysis 60

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. Imagine waking up to a brewing storm on social media concerning your brand.

Brand 78

Brand Branding Comparison Measurement 78

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. What if what we know in marketing is holding us back? Brand social activity into site content in real-time. It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting. Only post to get your brand’s message across to the digital world.

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 102

Ethics Trends Social Media SEO 102

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Brands engaging other brands for the most part. We experienced the Super Bowl. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Analysis 199