Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

JUNE 2, 2021

Start with situation analysis and research. The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. A platform that allows for MMM functionality alongside analysis from other models will have the following features: Visibility into in-campaign insights. The ability to analyze the effectiveness of branding or creative messaging elements.

Media 221

Media Measurement Analysis Television 221

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. Talk to Us

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

SEPTEMBER 28, 2023

Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience. Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives.

Media 78

Media Advertising Advertising Analysis 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness. One of the earliest adopters of this model was Kraft.

Media 195

Media Measurement Analysis Television 195

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. Media Monitoring and Analysis AI can also be used for media monitoring and analysis. As such, it can potentially help you structure more effective and efficient public relations campaigns.

Publicity 99

Publicity Ethics Analysis Data 99

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 109

Video Marketing SEO Social Media 109

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. What I have found unique is the combination of their consistent strategy and spontaneous creativity. The post Five Star Start for 2022: 5WPR Earns Stellar Client Reviews on Clutch appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Offleash

JULY 19, 2023

While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.) I’ve tested it to generate headlines and taglines to jumpstart the creative process. That’s innovation. AI is not a magic bullet.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people.

Technology 88

Technology Publicity Banking Newspapers 88

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis.

Communications 78

Communications Analysis Leadership SEO 78

Doctor Spin

NOVEMBER 17, 2023

Here we go: Quicklinks How To Create Knowledge PR Resource: List of Logical Fallacies and Biases How To Create Knowledge How To Create Knowledge This list of how to create knowledge presents aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks. Qualitative vs quantitative.

How To 52

How To eBook Analysis Analytics 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Doctor Spin

FEBRUARY 15, 2024

Please support my PR blog by sharing it with other communication professionals. Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Outside the box” = Used to refer to creative thinking, but has become a cliché.

Communications 52

Communications eBook System Corporate 52

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Sentiment/tone analysis. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Gretchen Krueger : What I’ve noticed is the lack of creative content. Read on for our initial thoughts! You said it, ChatGPT.

Education 52

Education Training Technology Journalism 52

Stephen Waddington

SEPTEMBER 29, 2017

Analysis published by #FuturePRoof suggests that the UK public relations profession needs to work harder to tackle diversity. No ethnic group has a greater proportion of creative or talented people but when you walk into a room full of public relations people, at best one in 12 of them will be BME. Thanks for stopping by.

Publicity 96

Publicity Analysis Data Industry 96

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. Google launched this in August 2022.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content.

Training 159

Training Pitching Writing Video 159

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. You can read more about the coverage of big tech more broadly in our recent blog here. Promotional stories can work, as long as they are creative. If you’d like to do this kind of analysis for yourself, you can get in touch with us here. The top publishers writing about brands.

Brand 88

Brand Branding Healthcare Report 88

Communications Conversations

JULY 26, 2018

In a recent guest post on Mark Schaefer’s blog, the author tried to make the case for why more marketers should be budgeting for social analytics software. Absolutely no critical analysis is happening. After all, these people are getting paid for their analysis and ideas! I’ve seen it over and over again.

Technology 84

Technology Social Media Tools Trends 84

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Helping your brand stand out requires not just creativity but also strategic alignment. Competitor Analysis Analyze the content your competitors are creating to identify the topics that resonate with the shared audience.

How To 52

How To SEO Content Marketing Engineering 52

Doctor Spin

NOVEMBER 16, 2023

As a PR professional, I often meet with experienced, intelligent, ambitious, conscientious, creative, and highly motivated decision-makers. How To Create Knowledge This integrated list presents a holistic view, encompassing various aspects of reasoning, methodological approaches, data analysis perspectives, and philosophical frameworks.

eBook 52

eBook Analysis System Data 52

Mindful Marketing

OCTOBER 9, 2022

It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. The fact that Smile is a horror movie is another issue, which can be a topic of future analysis since the focus here is on promotion not product. ” ​ Subscribe to Mindful Matters blog.

Consumer 80

Consumer Marketing Television Viral 80