Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

Analysis 150

Analysis Policies Blogging Publicity 150

Sword and the Script

OCTOBER 3, 2023

Kick-ass” PR blogs. Prezly published a list of the “15 most kick-ass PR blogs in 2023.” 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. Trust but verify. Have an interesting announcement from a PR technology vendor? 48] appeared first on Sword and the Script.

Analysis 142

Analysis Tools Software SMB 142

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. The post 150+ Guest Posting Sites That Will Actually Build Traffic (Analysis) appeared first on BuzzStream. So, focus on the higher DA/DR opportunities where you can.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 240

B2B Data Analysis Study 240

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.

Analysis 88

Analysis Web Google Consumer 88

Inbound PR

JANUARY 4, 2023

Even though I didn't write much here last year (although I had great intentions but ended up writing a book ), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here. I will use this info to create new content that aligns with what you're reading the most.

Blogging 99

Blogging Analysis Writing 99

The Resolution Blog

JANUARY 24, 2020

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […].

Analysis 156

Analysis Measurement Publicity Blogging 156

Cision

OCTOBER 8, 2020

The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly.

Analysis 335

Analysis Blogging Media 335

Agility PR Solutions

APRIL 20, 2021

Although there may be disagreement about when blogging was born, one thing is clear. Blogging has been reincarnated and the pandemic deserves a lot of credit for it. The best guess is that blogging got its name in the early to mid-1990s.

Blogging 180

Blogging Marketing Survey Report 180

Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. Audience engagement analysis : Social listening also enables you to analyse how influencers engage with your audience.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

JUNE 13, 2021

Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. More importantly, businesses […]. More importantly, businesses […].

SEO 164

SEO Blogging Instagram Content Marketing 164

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

In this four-part blog series , we’ll be discussing how the greenwashing discussion has evolved across mainstream and social media, and what you can do to successfully communicate your environmental credentials and gain a competitive advantage in an era of greenwashing backlash. In collaboration with Digimind.

Analysis 195

Analysis Media Financial Reputation 195

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. The post The Top 10 Most Popular Blog Posts on Sword and the Script for 2021 appeared first on Sword and the Script. 48: Dr. Tim Furche.

Blogging 133

Blogging Software Google Content Marketing 133

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! SimilarWeb. SCHEDULE A DEMO.

Analysis 74

Analysis Tools SEO Software 74

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands. HubSpot Inbound Marketing Blog. Copyblogger.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Inbound PR

JANUARY 8, 2020

We closed 2019 talking about the importance of setting personal and professional goals for 2020 and I want to start 2020 with an analysis of the best posts of 2019 and why. Top 10 Blog Posts Written in 2019 Based on Traffic. Happy New Year everyone! So let's get started.

Blogging 62

Blogging Analysis Writing 62

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

How To 397

How To Software Media Analytics 397

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Stephen Waddington

JUNE 20, 2017

This analysis is a wake-up call,” said Karen Strauss. If you enjoyed this blog post you may like to receive future posts as they are published, via email. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. Thanks for stopping by. Please sign-up here.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Awario

FEBRUARY 18, 2021

They post on social media, leave comments on videos and forums, and write blog posts. Every day millions of people share their opinions, thoughts, and feelings online. For many of us, it's exciting content, but for marketers and brands, it’s a gold mine of consumer data that can potentially revolutionize their product and business strategy.

Analysis 78

Analysis Marketing Video Data 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

MAY 25, 2023

Richardson is a Boston College professor who offers a daily analysis of U.S. Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. How is Substack different from a blog? What kind of writers are on Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Onclusive’s brand sentiment accounts for positive, negative, or neutral tone based on our advanced artificial intelligence (AI) and semantic analysis.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Onclusive’s brand sentiment accounts for positive, negative, or neutral tone based on our advanced artificial intelligence (AI) and semantic analysis.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

FEBRUARY 16, 2021

Despite anything you might have heard to the contrary, guest posting is still one of the best ways to promote your blog. It should always be a part of your blog promotion and search engine optimization (SEO) strategy. However, the reality is that many blogging practices as we know them are inevitably coming to their […].

Blogging 111

Blogging SEO Engineering Strategy 111

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

MARCH 25, 2021

By now, most businesses understand the importance of having a blog, sharing original content, and increasing return on investment. But do you know blogging is about much more than just uploading content? The post 7 actionable tips to transform your blog into an online brand appeared first on Agility PR Solutions.

Blogging 97

Blogging Brand Branding Strategy 97

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. Here in the third decade of the 21st century, analysis and insights are commonplace. Look out for the next blog post, going live next week! if management was asking them to).

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

DECEMBER 6, 2021

NEO analysis helps us understand where IFAW can truly stand out. Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level. Stacey Hedman. Global Marketing Strategy, IFAW.

Media 370

Media Comparison Software Enterprise 370

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60