Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Offleash

JULY 19, 2023

We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Gretchen Krueger : What I’ve noticed is the lack of creative content. Landis: What is ChatGPT’s effect on journalism?

Education 52

Education Training Technology Journalism 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. .” Its analysis focuses on political affiliations, biased word choices, and sourcing.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions.

Ethics 96

Ethics Privacy Radio Sports 96

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. When you want to see press releases for the record, you don’t want blogs.

Study 144

Study Media Relations Media Measurement 144

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Purporting otherwise is going to keep the Bad Pitch Blog very busy. We ranted about this a few blogs ago. Creativity is nice. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Local news and indy journalism more trusted. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 21% said “AI/machine learning [for analysis] on the back end;”.

Survey 103

Survey Report Media B2B 103

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. Landis: Do you have any stats or data to support this blog post?

Ethics 52

Ethics System Crisis Management Data 52

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Sentiment analysis around this question suggests context matters. 16) Creativity as an employable skill.

Survey 104

Survey Marketing B2B Content Marketing 104

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Find out how Burrelles empowers agencies with media outreach, monitoring and analysis services. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. They stay mired in dry details and leave out the psychographic analysis. What would you rather read?

How To 120

How To Tools Exercises Viral 120

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates.

Storytelling 53

Storytelling Data Journalism Resources 53

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. Please support my blog by sharing it with other PR- and communication professionals. Social Influence and the Power of Minorities: An Analysis of the Communist Manifesto, Social Justice Research, 17, 4, 357–388. “In Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Buzzstream

DECEMBER 15, 2021

These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. Are they reputable or questionable blogs or studies? Adding value.

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

JULY 31, 2018

Here’s an example from the FiscalNote blog on Medium : “In FiscalNote’s new paper, Party Matters: An Embedding Model of Roll Call Votes , we combine traditional analysis of bill text with information about the party of the bill sponsors to predict U.S. The PR Opportunity for Brands as Publishers Tinker with Journalism.

Publicity 61

Publicity Software Government Content Marketing 61

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

APRIL 8, 2017

Add in the trends of fake news, the erosion of trust in journalism , and rampant ad fraud and this has the makings of a perfect storm. The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. Is your agency bringing creative ideas to the table?

Content Marketing 73

Content Marketing Social Media Marketing Media 73

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You do need the storytelling, relationship building, creative and analytical skills. Start a blog and manage proactive social media around it. More than 150 people turned up and engaged in the conversation.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

Please keep reading for the full analysis. Vuelio named this blog the best PR and communications blog in 2019. has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. She is a cum laude graduate of Brandeis University, holds an MBA from the University of Michigan and a master’s degree from the Columbia University Graduate School of Journalism. Please tell us about Marx Communications.

Communications 50

Communications Marketing Internal International 50

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 Press releases and blogs are known for building brand awareness. 92 percent focus on building new audiences. 89 percent are extremely/very committed to content marketing.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MAY 22, 2018

Who’s got time for needs analysis, solution research, buying committee meetings, discussions with salespeople, price negotiations…and then implementation once the deal is signed? It takes a skilled marketer to know which results actually matter and to have the creativity to know what actions to take based on those.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., in psychological research at San Francisco State University, and completed graduate level coursework in advanced statistical analysis at Boston College and the Massachusetts Institute of Technology.

Measurement 80

Measurement Publicity Analysis Tools 80

Sword and the Script

MAY 23, 2017

Many PR pros use Google Alerts to monitor and get email notifications of news or blog mentions of clients or employers. A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. 1) Web alerts and client mentions.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

AUGUST 31, 2016

The good news: This session by Vertical Measures CEO Arnie Kuenn will show you how to drastically increase your organic traffic with a Content Gap Analysis. ” In a brand new talk, Ann will unveil advice based on insights she’s gathered since publishing her Wall Street Journal bestseller Everybody Writes two years ago.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. Mr. Schaefer also pens the popular {Grow} blog. It always parlays in to well-researched analysis about content marketing. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60