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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Southwest Airlines (@SouthwestAir) April 13, 2022. Not surprisingly, few have to do with the intern topic. we’re hiring interns for the summer).

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3 ways to impress execs with social media metrics

PRSay

It’s also a skill the communications team at Southwest Airlines has mastered. Here are three insider tips for using dashboards and data to inform and impress top leaders: “Socialize” your dashboard. Set up meeting with colleagues and internal stakeholders to talk about the dashboard.

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Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Her style and presence on social media have also made her a standout.

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The Use of the Word Transparency in the World of Social Media

Melissa Agnes

This generally was done to give the organization time to fully investigate the situation to either resolve internally or if the public needed to be aware to provide factual, proven and therefore non-biased information, good or bad, that allowed those affected to move on. Think Malaysia Airlines. Enter the digital age.

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WTF US Airways??!!!

Melissa Agnes

Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media?

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5 tips to get you through a crisis using social media

Presspage

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.