Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Shift Communications

DECEMBER 1, 2014

If your mission is to be the airline that doesn’t abuse its customers, perhaps you become so popular that other airlines are forced to change their practices just to stay in business. How do you achieve this kind of clarity? It’s the reason you get out of bed every morning.

Strategy 157

Strategy Airlines Exercises Corporate 157

Flack's Revenge

MARCH 30, 2020

When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g.,

Crisis 199

Crisis Pitching Airlines Technology 199

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.

Blogging 215

Blogging Company Engineering Airlines 215

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. There are national and regional specifics and differences in how cultures perceive certain products or services. How should we go about doing that?

Corporate 59

Corporate Advertising Advertising Government 59

PRSay

APRIL 6, 2018

United Airlines. Corporate malfeasance. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. But the context of how that takes place has changed.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Case Study Data 40

ImPRessions - Crenshaw Communications

MAY 30, 2017

Whether it’s your brand ambassador s pouting off offensively on social media or your airline behaving very, very badly to customers, knowing how to mitigate and repair has never been more important. while not brand new is a terrific resource for how to successfully build and leverage content. Content Inc. Content Inc.

Film 159

Film Crisis Writing Airlines 159

Sword and the Script

NOVEMBER 7, 2023

The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. * * * Need an extra pair of B2B marketing and PR hands?

Employee 141

Employee Software Survey Tools 141

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Many organisations are discussing how to be better workplaces, serve their customers more effectively and are carefully examining what they stand for. Furthermore, there’s the problem of definition. of all climate change.

Airlines 48

Airlines Local Wikipedia Travel 48

Maxim Behar

FEBRUARY 20, 2024

My advice: if you know how to write it, tweet it. Only a few dozen Samsung Galaxy Note 7 phone batteries “exploded,” a tiny fraction of those produced, but many airlines still prohibit the phones on board. At the same time, a post on Facebook can be solved with a mouse click.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. How to create a crisis communication plan. You need to know who you’re going to inform and how you’re going to choose the key message.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

How To Spot The Most Dangerous Reputation Threats. Here are the most common reputation threats and how to anticipate them. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? Most crisis events are a long time in the making. The Security Breach.

Reputation 130

Reputation Viral Employee Customer Service 130

Shift Communications

JANUARY 22, 2018

Failure of experience , not knowing how to overcome challenges based on past experience. To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong. How to Fix a PR Crisis. Failure of knowledge , the lack of information to perform work.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone. There are two takeaways here.

Film 69

Film Airlines Corporate Strategy 69

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. The relationship between companies and their customers has undergone a tremendous shift toward the personal.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

APRIL 2, 2013

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. standingdog A1: not just budget – sometimes time is the more expensive resource.

Measurement 86

Measurement Airlines Banking Twitter 86

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

wiredPRworks

JANUARY 16, 2018

Along the way I learned from the best in the business about how to run a speaking business - on and off stage. Designed by professional trainers, the 24-hour program offers the “inside track” on how to launch and grow a successful speaking business. Students will learn how to: • Refine business plans. Increase visibility.

Airlines 40

Airlines System Local Training 40

Sword and the Script

AUGUST 22, 2017

I think some business leaders like Paul Polman at Unilever and Marc Benioff at Salesforce provide great blueprints for how this can be done effectively. What has been the impact of globalization on corporate communications? 5) You seem to do a lot of international work. I love working on international projects.

Internal 72

Internal International Interviews Trends 72

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Maxim Behar

DECEMBER 20, 2022

I still don’t know all your secrets, particularly on how to become so popular amongst media, amongst your clients, among the different award teams in your home country and on international level. And what always impresses me most is how much your employees love you. Sales and Traffic Representative, Turkish Airlines. Dima Tutar.

Energy 52

Energy Groups Internal International 52

Maxim Behar

SEPTEMBER 27, 2022

In the field of services and in the communication business it seems to be somehow easier, but the manufacturing enterprises, the tourism business, the airlines - all this was affected in an extremely negative way and each of these entities was struggling to survive. I say it with the best wishes, it happened as it happened.

Government 52

Government Tourism Ethics System 52

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Vertical markets include finance, airlines, gaming, and lifestyle brands, although any vertical market can use the tool. However, you could do that with anyone – a customer, analyst influencer, for example.

Pitching 64

Pitching Analytics Enterprise System 64

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. How long someone’s been doing it is overrated. What matters is how well they’ve been doing it. Great writers know how to communicate. Think low-cost airlines in their infancy. But isn’t everyone?

Writing 84

Writing Google Meeting Airlines 84