Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief!

Crisis 74

Crisis Airlines Viral Corporate 74

PRSay

APRIL 6, 2018

United Airlines. Viral videos. Corporate malfeasance. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. Wells Fargo. Cyber thefts. Extreme weather.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

FEBRUARY 2, 2016

What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? This one interaction had me contemplating my loyalty to this airline.

Corporate 167

Corporate Airlines Employee Training 167

Prohibition

DECEMBER 9, 2021

How to prepare and fix a PR crisis. To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. How to create a crisis communication plan. You need to know who you’re going to inform and how you’re going to choose the key message.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62