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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! SPOKESPERSON.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

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Getting hired and ahead in marketing and PR

Stephen Waddington

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

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Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Walker

Sword and the Script

What do you think is the role of internal communications in this polarizing environment? . That starts with the messages and actions of prominent, visible, respected leaders and cascades through the organizations via internal communications. 5) You seem to do a lot of international work.

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Global Business Leaders Congratulate Maxim Behar for the PR Week Award as Best PR Professional in Europe for 2022

Maxim Behar

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. And what always impresses me most is how much your employees love you.

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