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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Onward with this month’s PR tech sum.

Analysis 151
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Based on my experience, both as an PR person and a member of the team at PR tool Propel PRM , Muck Rack customers tend to be a little more tech-savvy than average. Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients.

Report 182
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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

The best privacy crisis is the one that doesn’t happen, of course. Most of us don’t handle data as sensitive as a federal agency like the NSA, but we can institute clear vendor security protocols and enforceable nondisclosure agreements for freelancers and contractors. Have a digital media policy.

Privacy 120
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Social media updates: Instagram test new UGC tool & Meta update integrated shopping elements

Prohibition

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app.

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Investor Relations in Fintech: A PR Perspective

5W PR

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Social media platforms offer another potent tool for investor engagement. Within the fintech realm, concerns often revolve around security and compliance.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.