ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Feel free to start a free trial to get an understanding of the tool. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. Journalists have excellent communications skills, such as writing and the ability to speak clearly and concisely. Many of the most successful PR executives were former journalists.

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. ” The company’s platform uses two different AI tools.

Survey 149

Survey Software B2B Pitching 149

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flack's Revenge

APRIL 27, 2021

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. But the comments were mostly positive.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Many PR agencies and departments are already using generative-AI tools to improve their efficiency and productivity.

Technology 146

Technology Crisis Management Social Media Training 146

Buzzstream

MAY 15, 2024

With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day. The free tool or freemium model in SaaS is an effective link building strategy.

Google 71

Google SEO Tools Pitching 71

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. AI tools have the potential to improve the skills of public relations practitioners and improve standards. That’s a saving on 1 to 1.5

Publicity 106

Publicity Tools Exercises Ethics 106

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. Or at the very least, write stories about the right high profile figures.

Agency 74

Agency Industry Tools Software 74

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Burrelles simplifies your work and improves productivity by providing all the tools you need in one integrated platform.

Pitching 95

Pitching Print Measurement Report 95

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

5W PR

MAY 31, 2023

Reading industry publications, attending conferences, and following industry leaders on social media can help people learn about the latest PR strategies, tools, and tactics. That includes strong communication, writing, and interpersonal skills. Internships can help people learn from seasoned professionals.

Publicity 88

Publicity How To Social Media Trends 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? Did the reporter get the email? The NewsAI Platform.

Software 70

Software Tools Pitching Media Relations 70

Wadds Inc.

NOVEMBER 11, 2023

The optimistic viewpoint sees it as a tool to help public relations practitioners work more efficiently and effectively. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 120

Report Publicity Training Policies 120

Beyond PR

APRIL 26, 2018

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. Let’s say that you’ve used a tool like Cision to find a pool of potential influencers. What do you write and why? Here’s the six things you must do when you pitch an influencer.

Pitching 69

Pitching How To Skype Video 69

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. ” Master all types of writing.

Training 159

Training Pitching Writing Video 159

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. In addition to that, it is a helpful tool for many journalists who really are asking for more information than a simple, pithy email pitch provides. It is not just us.

Writing 177

Writing Pitching Report Industry 177

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. AirPR: With PR as a focus, you have included marketing and advertising into your agency. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Flack's Revenge

SEPTEMBER 15, 2020

” I’ve even heard some say that PR is not a tool for driving sales, which is kind of ridiculous because I know I’ve bought things after reading about them in an article. It can help in other ways, too (depending on how broadly you define PR, and how resourceful and versatile your agency and team are).

B2B 177

B2B Case Study Enterprise Resources 177

PR Fuel

FEBRUARY 4, 2022

One tool that will give you a front foot in the world of earned media is a killer press release. However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. A press release service provider cuts you some slack in writing and distributing a press release.

Writing 98

Writing SEO Web Google 98

PRSay

FEBRUARY 20, 2020

If you use this tool wisely, then it can earn increased exposure for your brand. While we may not be releasing breaking news from the palace, our team at MediaSource strategically employs embargoes as a PR tool. Like many of your PR tools, you’ll want to practice some restraint with how often you consider embargoes.

Radio 197

Radio Tools Journalism Interviews 197

Shift Communications

FEBRUARY 24, 2016

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works.

Pitching 60

Pitching Media Report Video 60

Sword and the Script

JANUARY 7, 2020

A few months back, Agility PR Solutions announced it updated its media monitoring tool. MediaMiser was based in Canada and provided media monitoring tools. Importantly, this review strictly looks at just the monitoring tool. The company pitches this as a way to organize your monitoring results. 4) Analytics and reporting.

Tools 83

Tools Comparison Media System 83

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Forbes contributor compares PR tech tools.

Company 152

Company Tools Technology Software 152

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

We take the word “responsible” seriously, and we have spent hours deliberating if, when and how our staff should use genAI tools. Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78