Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

JUNE 28, 2018

For many of our clients we field quarterly surveys designed to generate relevant news or insights. Surveys are the data gift that keep giving. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost.

B2B 60

B2B Pitching Survey Study 60

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. There was one aspect of my success that was different: I wrote long pitches. Importantly, the findings are based on data and not a survey.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

NOVEMBER 9, 2021

In my experience, that simply means putting press releases “on hold” at the last minute for “verification” which makes legitimate agencies look bad in front of clients. Also, Agility has invited Ned Lundquist and me to present findings from our annual JOTW Communications Survey at their Earned Media Mastery Summit several years in a row.

Software 93

Software Banking Technology Data 93

Sword and the Script

JUNE 28, 2016

A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.”.

Infographics 61

Infographics Survey Consumer Study 61

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. Live events: 49%.

B2B 64

B2B Study Marketing Survey 64

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

FEBRUARY 25, 2017

The last CMO was a train wreck and therefore a) we need fire an agency; b) initiate a restructuring; and c) launch a re-branding. ” The company says it surveyed 400 U.S.-based based marketing and advertising professionals for the survey. Now LinkedIn is pitching an employee advocacy tool in this post. Talk to Us!

Marketing 72

Marketing Employee Survey Social Media 72

Buzzstream

FEBRUARY 9, 2024

We recommend using someone on the PR team, whether internal or with an external agency. Examples of assets include data, infographics, and videos, among others. Additionally, provide the survey demographics so they can quickly see the audience used to give this data and ensure it is the right fit for them.

Examples 62

Examples Product Launch Data Report 62

The Proactive Report

JANUARY 30, 2015

The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. 59% od companies surveyed late last year say hiring of content marketing is imminent. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf Weverbergh , founder of PR agency FINN. Map customer value.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 122

B2B Marketing Survey Software 122

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78