Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Survey.

Marketing 66

Marketing Survey Study B2B 66

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. 2017 PR Takeaways.

YouTube 136

YouTube Training Video Survey 136

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I’m not sure an announcement about online survey results warrants a press conference,” I once suggested to my manager. Will it run in print?”.

Print 120

Print Interviews Pitching Conference 120

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. At times, it’s a matter of linking a brand to a seasonal opportunity. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. The rest surveyed (95%!) My pro tip: Write 10 subject lines for each pitch.

Media Relations 100

Media Relations Pitching Media Report 100

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold. And tools like Survey Monkey make getting that data as easy as peppermint pie.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

OCTOBER 24, 2017

According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey, the biggest challenges B2B lead generation are: 59% say engaging targeted prospects. According to the survey the length of B2B sales cycles are as follows: 16% say less than a month to convert.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? Commenting on current trends in your industry through a survey Conducting a survey is an excellent way to get publicity and present your business as a valuable source of information and enhance your credibility. The answer is – yes! Instant Download!

Media 89

Media eBook Survey Travel 89

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. Sometimes that also wound up in print, but it was frothy that earned the interview. Survey: 5 Top Ways Reporters Find Sources and Stories.

Financial 60

Financial Pitching Banking Trends 60

Sword and the Script

JANUARY 31, 2023

Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 15, 2017

This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added]. I was pitching a story that involved a product that competed with a product his corporate stakeholders commercialized. Conflicting interests.

Journalism 65

Journalism Brand Branding Advertising 65

Sword and the Script

APRIL 22, 2017

His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. This problem is as common as rust, and just as welcome; in my survey of businesspeople who write at work, 81 percent agreed with the statement: “Poorly written material wastes a lot of my time.”. Talk to Us!

Writing 62

Writing B2B Analytics Reputation 62

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Million and Eyes the U.S. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. It pays to go beyond widely available stats from public-domain sources; think instead about an inexpensive, single-question surveys to probe customer attitudes about an emerging issue.

Television 120

Television Interviews Engineering Tools 120

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Or a food journalist for print media. I joined BuzzStream as Director of Content Marketing in November of 2023.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

AUGUST 6, 2019

OnePitch has set out to be a pitch broker between PR pros and reporters. PR pros can submit pitches to OnePitch through an online template that includes required fields and character limits. It walks you through a series of steps to choose the right categories and tags that help describe the content of your pitch.

Marketing 64

Marketing Pitching Corporate Tools 64

Shift Communications

DECEMBER 1, 2016

While the initial pitch didn’t result in an immediate story, it established a relationship – and sometimes that is what will get clients into some of the highest profile industry stories. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Send More Multimedia in PR Pitches. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. click any image for higher resolution) 1.

Software 144

Software Pitching System Analytics 144

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. Raf Weverbergh , founder of PR agency FINN. Map customer value.

How To 60

How To Software System Employee 60