Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Influencer relations: PR practitioners may work to build relationships with influencers and get them to promote an organization or its products.

Interviews 104

Interviews Publicity Technology Social Media 104

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Do you have an exciting announcement to make about your company? Instant Download!

Media 89

Media eBook Survey Travel 89

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 70

Analytics Report Technology Pitching 70

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. We ended up landing two commentary opportunities in the WSJ within a two-month period.

B2B 60

B2B Media Automotive Pitching 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The people who were doing it were bigger agencies and it wasn’t their core focus. ” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 196

Marketing Content Marketing Data Social Media 196

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Choosing a theme for your survey that is topical and linking your business to it will help pique the interest of journalists.

Writing 45

Writing Media eBook Survey 45