4 essential reasons for giving media training to your employees

PR Daily

Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?

Finding the Inspiration to Pitch


As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. So many pitches come across like a robot wrote them. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer.


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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. What is it that makes any media professional want to work with you?

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business


A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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How to pitch to journalists during the pandemic


As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. Be clear and concise when pitching to journalists during the pandemic.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Media training.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement.

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Aided by those demographic trends, media outlets serving Hispanics have become a powerful channel for public relations. Simply translating press releases and media statements into Spanish is dreadfully inadequate, warn PR pros who specialize in Hispanic media.

PR Agency Life 101: Understanding the basic agency organization

Shift Communications

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms. Functionally, however, most agencies operate in roughly the same manner. Agency Life Public Relations

Success When You DON’T Pitch


Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Although this story had no bearing on her client, the PR pro used her network within the worldwide agency to quickly find three such people willing to talk to him. You can determine media needs by: Watching their social media posts to see what they are working on.

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter


Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting.

Being Smart and Strategic When Navigating the Current News Cycle


At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Monitor the media environment. Media interest in this story will continue until the public health crisis abates.

How to Maintain Relationships With Journalists During the Pandemic


The COVID-19 pandemic is creating unprecedented challenges for the news media. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. PR Training coronavirus Media Relations Media Training

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PR Agency: Multi-National versus Boutique


That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. If your company is hiring a PR agency, I’m qualified to offer a perspective on the pros and cons of large versus small firms. Boutique PR Agency: The Pros.

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How Should You Change Your Media Relations Approach in the New Journalism Landscape?


In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. Pitch a story and not your spokesperson.

Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration


Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”. PR Training Media Relations Media Training news releases

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How to successfully pitch podcasts

PR Daily

Here are some tips on working with these nascent media heavyweights. ” Until recently, getting a client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as USA Today or The Wall Street Journal. The podcast is easily shareable on social media channels. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Media Relations PR

A Special Post to Help PR Agency Professionals Decode 11 Client Phrases

Ishmael's Corner

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. How’s the media outreach going for the upcoming announcement?”. I suggest you start preparing for an agency review.”. If you think the media training helped Brad, think again.”. Let’s try pitching the bloggers in this vertical.”.

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Taking Local Stories National


I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. Shop around for a PR agency to do it for us. She encouraged me to take on national pitching as a short-term project. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

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The Importance of Networking Outside the Office


The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”. However, if you’re a contractor, telecommuter or agency worker, then getting “out of the office” may not be possible. Back to this particular Media Relations Master conversation.

Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well.

Does Pay-For-Placement PR Work?

ImPRessions - Crenshaw Communications

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research. When hiring a PR agency, companies often ask, “How do I know you’ll generate results?” Media opportunities lost?

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Startup PR & How to Get Lift-Off For Your Launch


When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice.

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The 20 Responsibilities of PR and What They Entail


Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy.

Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. It helps if the agency leaders are transparent about the change and make it clear they’re working to replace an outgoing team member with someone as good or better. The negative media story. . Surprises?

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Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

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Nine ways to use public relations to grow your business.


So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write media pitches about a firm and send them onto journalists.

3 online sources for great PR and marketing jokes

PR Daily

Whether it’s a missed media opportunity, a client miscommunication or office drama, things happen, and we need a laugh. When you want to feel better about pitching. No responses to your brilliant pitch getting you down? Feel better about your pitches by reading through PRNewser ’s Pitch, Please column. The best of the worst pitches to enter reporters’ inboxes for the month are hilariously put together in one big mashup. Agency life is tough, man.

How nonprofits can engage during COVID-19

PR Daily

Think carefully about when you pitch a story. Pitch away if you have a legitimate connection to the news, but hold off if your story might be more welcome further along in the cycle. Ensure your spokesperson is media-trained.

How can mentors and mentees work together for meaningful collaboration?

PR Daily

And in PR this is doubly important, because if you’re driven by purpose and care about what you do, it drives your pitching, your writing and the mindset with which you face each unique challenge.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. With that in mind, here are eight seemingly small media interview mistakes every spokesperson should avoid, regardless of whether the interview is in person or over the phone.

20 key responsibilities for today’s PR pro

PR Daily

Earned media/media relations. Far from just managing a digital Rolodex, landing earned media placements in publications that resonate with target audiences is one small part of the earned-media mix. The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists and manages all follow-through with journalists. Owned media/content strategy. Media training.

5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media.

5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Misguided media relations strategy. But in most cases it’s important for brands to understand what will work with media and what won’t, and firms who don’t counsel clients accordingly fail on two counts – not delivering coverage for their clients and burning bridges with media.

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15 PR, marketing and journalism pros to follow on Twitter

PR Daily

The platform can serve you best when you follow and interact with those offering information you seek—and for PR pros, that can be a variety of tweets covering crisis communications, B2B best practices, media relations, grammar tips and more. Start with this list of 15 communication professionals who are experts in journalism, PR, marketing, social media and writing: Journalism. Mr. Media Training (@MrMediaTraining) November 21, 2017. Social media.

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale. Even top PR and media relations professionals need to refresh their methods with new tools and technologies.

PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. We also admire the beer and spirits purveyors who turn every holiday into a media frenzy featuring a bacchanalia of brand mentions. Make social media job #1.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The right firm can calculate a winning strategy that will craft a well-worded announcement and put it out to the most well-positioned tech or business outlet (often for an exclusive) and follow up with a plan that tells different parts of the company story to different media as the news is rolled out.

Ann Convery: Featured Panelist at How to Find and Retain New Customers Event

Mora Communications

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line.

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