Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. What happened?

Agency 100

Agency eBook Training Media Training 100

Ishmael's Corner

OCTOBER 19, 2014

As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. I suggest you start preparing for an agency review.”. If you think the media training helped Brad, think again.”. Client Phrase. “We

Agency 143

Agency Media Training Conference Training 143

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. PR efforts cannot be effective or well-timed without a deep understanding of your audience.

How To 221

How To Media Training Storytelling Financial 221

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 102

Pitching Transportation Report Travel 102

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. But to a less experienced PR person, this role can feel awkward. Follow up

Interviews 208

Interviews Media Construction B2B 208

Prohibition

APRIL 24, 2020

Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. Be mindful and sensitive towards the situation.

Pitching 62

Pitching How To B2C Meeting 62

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be tech-savvy – and then some.

Training 159

Training Pitching Writing Video 159

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

PRSay

AUGUST 17, 2020

How open journalists are to receiving pitches from communicators about topics unrelated to COVID-19. Pitch a story and not your spokesperson. Regardless of the topic you’re pitching, O’Connor says it’s important to pitch a journalist an actual story and not simply a person such as your spokesperson or expert.

Media Relations 157

Media Relations Journalism Media Survey 157

PRSay

APRIL 2, 2020

Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. You should be extremely selective and strategic with who and what you pitch. Share some positivity. That doesn’t mean that you should be sitting on the sidelines either.

Skype 206

Skype How To Crisis Pitching 206

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Remember to keep your messaging useful, newsworthy and strategic.

Resources 210

Resources Pitching Television Radio 210

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

JULY 17, 2018

However, if you’re a contractor, telecommuter or agency worker, then getting “out of the office” may not be possible. I asked this Media Relations Master about that because she came up through big New York City agencies. Get more media pitching knowledge from Michael Smart here.

Media Relations 123

Media Relations Meeting Pitching Conference 123

PRSay

NOVEMBER 12, 2020

Continue crafting pitches around links to the virus, or if you’re working with an unrelated topic altogether, then be sure to give it the best possible angle to break through to the outlets you’re targeting. So just the fact that we have this all-consuming story has been a big change.”. We need something that’s better quality.’”.

Journalism 211

Journalism Report Interviews Meeting 211

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

PR professionals often reach out to journalists and other media representatives with information or news about their clients or organizations that they believe would interest them and their audience. Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization.

Brand 52

Brand Branding Publicity Training 52

Landis PR

OCTOBER 25, 2021

Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Media train and test new spokespersons. If I think of some crazy pitch or stunt or partnership, I put it in there. What works and what doesn’t varies by brand/client/organization. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

PRSay

FEBRUARY 20, 2020

Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in. You don’t want to play favorites.

Radio 194

Radio Tools Journalism Interviews 194

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . Joining Ann on the panel will be: ► Anil Punyapu: SVP of Sales, Cvent. Elizabeth Primm: Industry Director, Twitter.

How To 56

How To System B2C Training 56

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. Before joining BBY, you worked at four separate PR agencies. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. Plan and execute media events. Social media promotion and responses to negative comments online. Media training. Should you use a public relations agency? Depending on your needs, an agency can be a great asset. Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Tech companies start calling themselves “idea incubators.”

Marketing 100

Marketing SEO Writing Engineering 100

The Hoffman Agency

AUGUST 12, 2019

The latter effort, called New Voices , focuses on increasing the representation of female sources in online and on-air content as well as providing media training for top women executives. The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind. The craving for bite-sized stories.

Storytelling 28

Storytelling Trends Media Training Report 28

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Throughline “The past is never past. Business 24.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

Report 170

Report Local Media Pitching 170