ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. It typically sparks a few minutes of discussion where we speak about trends, competitive moves, or good topics for rapid response pitches. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

Ishmael's Corner

OCTOBER 19, 2014

Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. Client Phrase. “We

Agency 143

Agency Media Training Conference Training 143

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency.

Agency 100

Agency eBook Training Media Training 100

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice.

How To 221

How To Media Training Storytelling Financial 221

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. But to a less experienced PR person, this role can feel awkward. Follow up

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be tech-savvy – and then some.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Effective communications needs a mix of “rich” and “lean.” Misguided media relations strategy. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor.

Media Relations 156

Media Relations Journalism Media Survey 156

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything. Share some positivity.

Skype 200

Skype How To Crisis Pitching 200

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Remember to keep your messaging useful, newsworthy and strategic.

Resources 195

Resources Pitching Television Radio 195

Prohibition

APRIL 24, 2020

As the UK adapts to lock-down life, the content that the media communicates and shares is changing to be reflective of the current climate on a daily basis. PR’s still play a vital role in assisting the media, in fact they are needed more than ever with journalists’ hectic schedules and unpredictable breaking news.

Pitching 62

Pitching How To B2C Meeting 62

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

Healthcare 62

Healthcare Exercises Media Training Software 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Before your pitch, be sure to have a visual plan in mind — it could be the difference between a journalist passing on a story or featuring it.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. This is where some targeted media training right before interviews is highly recommended. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

JULY 17, 2018

However, if you’re a contractor, telecommuter or agency worker, then getting “out of the office” may not be possible. I asked this Media Relations Master about that because she came up through big New York City agencies. Back to this particular Media Relations Master conversation.

Media Relations 115

Media Relations Meeting Pitching Conference 115

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Publicity Training 52

PRSay

FEBRUARY 20, 2020

For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy. Don’t forget: If you are pitching an embargoed story you need to be responsive and have experts available in advance when the media inquiries start pouring in. You don’t want to play favorites.

Radio 180

Radio Tools Journalism Interviews 180

Mora Communications

MAY 15, 2017

This unique event, which will be held at General Assembly in Santa Monica, California, will focus on how marketing professionals, agencies, and content creators can best attract and keep their clients and customers. . With Ann’s system, business owners talk to the “decision-maker” every time they communicate. CAPTURE, KEEP, SHARE.

How To 56

How To System B2C Training 56

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. Before joining BBY, you worked at four separate PR agencies. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. Write media pitches about a firm and send them onto journalists. Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

The Hoffman Agency

AUGUST 12, 2019

However, this is a challenge we sometimes face in the fields of media and communications. However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind.

Storytelling 28

Storytelling Trends Media Training Report 28

Waxing UnLyrical

JULY 3, 2013

Staffing agencies sell “solutions.” The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Tech companies start calling themselves “idea incubators.”

Marketing 100

Marketing SEO Writing Engineering 100

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PRSay

FEBRUARY 28, 2023

Know who you pitch. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands. said his newsroom receives countless email pitches every day. Understand newsworthiness.

Report 163

Report Local Media Pitching 163

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch. Conduct media training early. Collect and cultivate freelancers. .

Television 120

Television Interviews Engineering Tools 120