Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

FEBRUARY 22, 2024

Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality. Finding an audience Facebook, Instagram, YouTube, and TikTok are bustling with diverse communities. Identify platforms that align with the target audience and content type.

Media 78

Media YouTube Transportation eBook 78

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. Kirsty: So my career has always been in PR agencies from day one.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

AUGUST 6, 2021

We’ve also discussed business topics including leadership, purpose; and areas of practice including behavioural science, communication accessibility, creativity, search marketing, and measurement. You can re-watch the last five sessions on YouTube. My thanks to them all. Unfortunately, I didn’t record the first session.

YouTube 146

YouTube Creativity Community Leadership 146

Buchanan PR

NOVEMBER 29, 2023

The Rise of Social Commerce Social commerce is not a new concept, but its prominence has skyrocketed in recent years, driven by the explosive growth of platforms like TikTok, Instagram and YouTube. Data-Driven Insights: Social commerce platforms provide rich data on customer behavior and preferences.

Social Media 79

Social Media YouTube Instagram Trends 79

Cision

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 225

Communications Marketing Radio Airlines 225

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

Cision

AUGUST 23, 2017

Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Hoyt Organization

APRIL 11, 2024

Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. For instance, if Instagram is the go-to for many brands, don’t overlook other platforms such as YouTube and TikTok. Book a demo today.

Social Media 65

Social Media Video Viral Brand 65

Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

APRIL 5, 2017

They run the gamut from YouTubers, industry experts, and enthusiasts to advocates and activists and tend to have a highly personal relationship with their followers. Marketers use data to inform their creative campaigns, and digital ads are bought without any communication between agency and media company. The answer seems to be yes.

Trends 149

Trends Fashion Video YouTube 149

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. How do they actually measure success with that? there was stuff for Snapchat, YouTube, Instagram etc.

Film 120

Film Instagram Sports Analytics 120

5W PR

FEBRUARY 23, 2021

Finally, one of the best advantages for brands and corporations organizing digital events is that they are very easily measurable in terms of the total number of registrations, the number of engagements within the network, and the number of attendees. Creating a Digital Event.

YouTube 88

YouTube Travel Corporate Instagram 88

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance.

Marketing 120

Marketing Advertising Advertising Measurement 120

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles.

Employee 130

Employee Policies Creativity Company 130

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

Prohibition

SEPTEMBER 8, 2023

Due to 5,632,075 YouTube views a man who created a song about a fish that costs £1, now has his very own music video calls on the app. This impacts marketers everywhere who have long relied on follower ads for page growth activity.

Instagram 62

Instagram Social Media Privacy B2C 62

Cision

FEBRUARY 18, 2016

In this interview, Bob Gold, founder, president and CEO of Los Angeles-based PR agency Bob Gold & Associates, shares his strategy for delivering the right message to clients and their customers at the right time. What do you think has contributed to your agency’s success over the years? We are sticklers for measuring all outcomes.

Storytelling 120

Storytelling Local Video Measurement 120

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

MaccaPR

NOVEMBER 4, 2014

million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. In contrast, Bose’s Twitter, YouTube and Facebook pages had been topped by this image - a bleakly depressing, black-and-white photo of what looks like a parking lot next of a half century-old office building (above).

YouTube 118

YouTube Brand Branding Crisis 118

Critical Mention

OCTOBER 25, 2021

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Konnect Agency

FEBRUARY 10, 2020

Cross-promotion in a paid media partnership can include YouTube, IGTV, in-person activations, newsletters, social media channels and much more. At the end of the day, the partnership needs to be measured and assessed for success. The post The Paid Media Forecast for 2020: How to Navigate the Storm appeared first on Konnect Agency.

How To 72

How To Media YouTube Social Media 72

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. YouTube is second only to Facebook in terms of active users. Reevaluate the metrics that matter most.

Social Media 87

Social Media Trends Media Instagram 87

Cision

AUGUST 11, 2016

With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. YouTube is a key strategy for enterprises – and is a lost opportunity for others. Given the audience size and search power of YouTube, it’s vital to leverage the channel in your content plans just like you do Twitter, LinkedIn, etc. Are you ready to join?

Mobile 60

Mobile Strategy SEO YouTube 60

Shift Communications

DECEMBER 15, 2015

Vine is like the Twitter of YouTube. If you want to film a long informational video, YouTube is probably more of the platform for you. See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) Do you like to measure? Pro tip: storyboard your vines and establish clear parts to film.

Brand 60

Brand Branding Film YouTube 60

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. If 55,000 people watched your video on YouTube, I was happy. Through a click-thru on a tweet or YouTube link? Our clients were happy.

Social Media 97

Social Media Media YouTube Facebook 97

Cision

MAY 20, 2015

Recently, PR News Group’s Matthew Schwartz spoke on our webinar “ Film School: How to Use Video for PR ,” which discussed best practices for everything from creation and distribution to platform customization and measurement. YouTube, Vimeo, etc.? Want to see the webinar yourself? All of the above.

Video 120

Video YouTube Content Marketing Film 120

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Jean-Claude Van Damme’s “Epic Split” video had 76 million views on YouTube. million views on YouTube. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts?

Social Media 82

Social Media Media YouTube Film 82

Cision

JUNE 6, 2017

Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion.

Marketing 239

Marketing Television Handbook Web 239

5W PR

JULY 11, 2018

If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. Measuring a publicity stunt’s success depends on the initial goal. If the point is to raise money then you measure how close you came to the predicted amount in nickels and dimes.

Measurement 149

Measurement Education Social Media Film 149

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Content marketing isn’t a panacea. In one minute, 216,000 new photos are added to Instagram. Christopher S.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Critical Mention

OCTOBER 29, 2018

The fact that a YouTube video called “Top 10 LeBron James Funny Commercials” exists should tell you something about his history of using humor as a way to build his personal brand. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Sports 117

Sports Film Television Transportation 117

Beyond PR

JANUARY 11, 2018

Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years.

Communications 64

Communications Marketing Radio Airlines 64