ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. The canned proposal.

Agency 159

Agency Meeting Measurement Construction 159

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. One reason is that PR is more relevant – and valuable – than ever.

Mobile 244

Mobile SEO Web Journalism 244

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Identify the Emotions You Want to Elicit.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. 5 Categories of PR Metrics Pros Should Measure. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Not Doing Your Homework : Neglecting research is a grave mistake in PR. The post Don’t Let These Marketing Traps Haunt You appeared first on Konnect Agency.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 132

SEO Content Marketing Marketing Software 132

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Before we measure anything, we must know that we have accurate data.

Advertising 60

Advertising Advertising Measurement Publicity 60

Shift Communications

NOVEMBER 29, 2022

Cross-channel integration at the forefront of cultural-driven marketing and PR. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? 2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. Reach out and grab it!

Analytics 143

Analytics Google Data Technology 143

ImPRessions - Crenshaw Communications

APRIL 5, 2017

With brands inking five and six-figure deals with mega-celebrities for a single tweet or post that may fall short of its goals, it’s no wonder the PR industry is looking for different influencer strategies to move the needle socially. Big PR Results Start Small, Scale with Technology. The takeaway for PR is twofold.

Trends 149

Trends Fashion Video YouTube 149

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. PR Measurement: A Pulse Check on How Communicators Show Value.

Survey 86

Survey Public Affairs Corporate Trends 86

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. It’s a mash-up of all things PR and marketing, and it’s something our readers have responded to positively. Part Five: Measurement. Part Two: The Design. Now it’s time to get visual.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

The Resolution Blog

APRIL 23, 2018

taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’! Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. Coverage clip and media analyst Steph Bridgman.

Data 120

Data Measurement Examples Tools 120

Prohibition

FEBRUARY 15, 2017

Tell us a little about your journey… I started out as a volunteer at a small food PR and marketing agency. I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers.

Hotels 86

Hotels Social Media Fashion Agency 86

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips. Adjust when needed.

How To 104

How To Fashion Banking Industry 104

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Sword and the Script

MAY 7, 2019

For those in PR with a bit of digital savvy, backlinks are worth collecting, counting, analyzing and incorporating an overall approach to public communications. The marketing and PR space is highly competitive. So, all things considered, DA is a pretty good measure of quality, in my experience. So how do you earn links?

Google 133

Google Banking Engineering Web 133

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. Looking for an agency partner that can both. Talk to Us !

Blogging 106

Blogging Survey B2B Analysis 106

Shift Communications

JANUARY 6, 2016

Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. To use the site, you can put pictures, write text, and tag the posts with keywords so others can find them. The main thing to emphasize is measurement. What are your goals?

Brand 60

Brand Branding Comparison Social Media 60

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Prohibition

APRIL 2, 2017

The PR industry, much like the advertising industry, has been challenged no end over recent years. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. 43 It’s been an exciting time at Prohibition PR.

Social Media 48

Social Media Agency Consumer Fashion 48

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. A PR team was responsible for that.”.

Employee 148

Employee Print Writing Survey 148

Konnect Agency

FEBRUARY 10, 2020

The price tag is always the elephant in the room, so let’s get this out of the way quickly. Paid media comes with a high price tag. Because of this, they likely won’t want to use the imagery you have on hand for your website and other PR purposes. Source: Marx Communications. Advertising. Emma Tiernon.

How To 72

How To Media YouTube Social Media 72

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Can your agency bring big ideas and execute? Agility PR Solutions adds podcast monitoring.

Pitching 89

Pitching Report Software Survey 89

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C 74

B2C Web Advertising Advertising 74

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Solo PR Pro

DECEMBER 22, 2020

One of the keys to being a confident and savvy solo PR pro is professional development. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you. 10 PR conferences you can’t miss in 2021.

Conference 58

Conference Content Marketing Community Education 58

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 15, 2015

User contests – to really ramp up engagement, you can announce a contest, to which users can submit by tagging their videos with your brand’s hashtag. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms. Amanda Loewy. Marketing Coordinator.

Brand 60

Brand Branding Film YouTube 60